This statistic shows the market value of programmatic advertising in Europe in 2017 and a forecast up to 2019. As of December 2018, the European programmatic advertising market was forecast to be worth 14.7 billion U.S. dollars in 2019, an increase of nearly five billion U.S. dollars compared to 2017.
Market value of programmatic advertising in Europe from 2017 to 2019 (in billion U.S. dollars)*
* Forecast.
The source adds the following information: "Includes auction-based (open and invitation-only) and fixed (automated guaranteed and unreserved fixed rate). Doesn't include video."
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WARC. (December 4, 2018). Market value of programmatic advertising in Europe from 2017 to 2019 (in billion U.S. dollars)* [Graph]. In Statista. Retrieved January 19, 2020, from https://www.statista.com/statistics/947562/programmatic-ad-market-value-europe/
WARC. "Market value of programmatic advertising in Europe from 2017 to 2019 (in billion U.S. dollars)*." Chart. December 4, 2018. Statista. Accessed January 19, 2020. https://www.statista.com/statistics/947562/programmatic-ad-market-value-europe/
WARC. (2018). Market value of programmatic advertising in Europe from 2017 to 2019 (in billion U.S. dollars)*. Statista. Statista Inc.. Accessed: January 19, 2020. https://www.statista.com/statistics/947562/programmatic-ad-market-value-europe/
WARC. "Market Value of Programmatic Advertising in Europe from 2017 to 2019 (in Billion U.S. Dollars)*." Statista, Statista Inc., 4 Dec 2018, https://www.statista.com/statistics/947562/programmatic-ad-market-value-europe/
WARC, Market value of programmatic advertising in Europe from 2017 to 2019 (in billion U.S. dollars)* Statista, https://www.statista.com/statistics/947562/programmatic-ad-market-value-europe/ (last visited January 19, 2020)
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