This statistic shows the market value of programmatic advertising in Europe in 2017 and a forecast up to 2019. As of December 2018, the European programmatic advertising market was forecast to be worth 14.7 billion U.S. dollars in 2019, an increase of nearly five billion U.S. dollars compared to 2017.
Market value of programmatic advertising in Europe from 2017 to 2019 (in billion U.S. dollars)*
* Forecast.
The source adds the following information: "Includes auction-based (open and invitation-only) and fixed (automated guaranteed and unreserved fixed rate). Doesn't include video."
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
WARC. (December 4, 2018). Market value of programmatic advertising in Europe from 2017 to 2019 (in billion U.S. dollars)* [Graph]. In Statista. Retrieved February 24, 2020, from https://www.statista.com/statistics/947562/programmatic-ad-market-value-europe/
WARC. "Market value of programmatic advertising in Europe from 2017 to 2019 (in billion U.S. dollars)*." Chart. December 4, 2018. Statista. Accessed February 24, 2020. https://www.statista.com/statistics/947562/programmatic-ad-market-value-europe/
WARC. (2018). Market value of programmatic advertising in Europe from 2017 to 2019 (in billion U.S. dollars)*. Statista. Statista Inc.. Accessed: February 24, 2020. https://www.statista.com/statistics/947562/programmatic-ad-market-value-europe/
WARC. "Market Value of Programmatic Advertising in Europe from 2017 to 2019 (in Billion U.S. Dollars)*." Statista, Statista Inc., 4 Dec 2018, https://www.statista.com/statistics/947562/programmatic-ad-market-value-europe/
WARC, Market value of programmatic advertising in Europe from 2017 to 2019 (in billion U.S. dollars)* Statista, https://www.statista.com/statistics/947562/programmatic-ad-market-value-europe/ (last visited February 24, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
