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Programmatic advertising market value in Europe 2017-2019
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Programmatic advertising market value in Europe 2017-2019
Market value of programmatic advertising in Europe from 2017 to 2019 (in billion U.S. dollars)*
This statistic shows the market value of programmatic advertising in Europe in 2017 and a forecast up to 2019. As of December 2018, the European programmatic advertising market was forecast to be worth 14.7 billion U.S. dollars in 2019, an increase of nearly five billion U.S. dollars compared to 2017.
Market value of programmatic advertising in Europe from 2017 to 2019 (in billion U.S. dollars)*
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Description
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This statistic shows the market value of programmatic advertising in Europe in 2017 and a forecast up to 2019. As of December 2018, the European programmatic advertising market was forecast to be worth 14.7 billion U.S. dollars in 2019, an increase of nearly five billion U.S. dollars compared to 2017.
Show more- Show sources information
- Show publisher information
- Release date
- December 2018
- Region
- Europe
- Survey time period
- 2017 to December 2018
- Supplementary notes
-
* Forecast.
The source adds the following information: "Includes auction-based (open and invitation-only) and fixed (automated guaranteed and unreserved fixed rate). Doesn't include video."
Source
- Show sources information
- Show publisher information
- Release date
- December 2018
More information
- Region
- Europe
- Survey time period
- 2017 to December 2018
- Supplementary notes
-
* Forecast.
The source adds the following information: "Includes auction-based (open and invitation-only) and fixed (automated guaranteed and unreserved fixed rate). Doesn't include video."
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Digital advertising in Europe
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Statistics on "Digital advertising in Europe"
- Market Overview
The most important statistics
- Online advertising spending in Europe from 2006 to 2017 (in billion euros)Online advertising spending in Europe 2006-2017
- Internet advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)Internet advertising expenditure in the European Union (EU 28) 2009-2017
- Countries with highest online advertising spending in Europe in 2016 and 2017 (in billion euros)Largest online advertising markets in Europe 2016-2017
- European countries ranked by digital advertising spending in 2017 (in million U.S. dollars)Digital advertising expenditure in European countries 2017
- Change in online advertising spending in select European countries in 2016 and 2017Fastest growing online advertising markets in Europe 2016-2017
- Online advertising spending in Western Europe in the 1st half 2018, by format (in billion euros)Online advertising spending in Western Europe 2018, by format
- Online advertising spending in Central and Eastern Europe in 1st half 2018, by format (in billion euros)Online advertising spending in Central and Eastern Europe 2018, by format
- Market Breakdowns
The most important statistics
- Online advertising spending in Europe between 2013 and 2017, by format (in billion euros)Online advertising spending in Europe 2013-2017, by format
- Digital advertising revenue in France from 2016 to 2022, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in France 2016-2022, by format
- Digital advertising revenue in Germany from 2016 to 2022, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in Germany 2016-2022, by format
- Digital advertising revenue in Italy from 2016 to 2022, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in Italy 2016-2022, by format
- Digital advertising revenue in Spain from 2016 to 2022, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in Spain 2016-2022, by format
- Digital advertising spending in the United Kingdom (UK) from 2010 to 2019, by format (in million GBP)Digital advertising spending in the United Kingdom (UK) 2010-2019, by format
- Digital advertising formats ranked by advertising expenditure in the United Kingdom (UK) in 2016 and 2017 (in million GBP)Leading digital advertising formats in the United Kingdom (UK) 2016-2017, by ad spend
- Western European Markets
The most important statistics
- Digital advertising expenditure in Austria from 2010 to 2019 (in million euros)Digital advertising expenditure in Austria 2010-2019
- Digital advertising expenditure in Belgium from 2007 to 2019 (in million euros)Digital advertising expenditure in Belgium 2007-2019
- Digital advertising expenditure in Denmark from 2007 to 2019 (in million Danish crowns)Digital advertising expenditure in Denmark 2007-2019
- Digital advertising expenditure in Finland from 2007 to 2019 (in million euros)Digital advertising expenditure in Finland 2007-2019
- Digital advertising expenditure in France from 2007 to 2019 (in million euros)Digital advertising expenditure in France 2007-2019
- Digital advertising expenditure in Ireland from 2007 to 2019 (in million euros)Digital advertising expenditure in Ireland 2007-2019
- Digital advertising expenditure in Italy from 2007 to 2019 (in million euros)Digital advertising expenditure in Italy 2007-2019
- Digital advertising expenditure in the Netherlands from 2008 to 2019 (in million euros)Digital advertising expenditure in the Netherlands 2008-2019
- Central & Eastern European Markets
The most important statistics
- Digital advertising expenditure in Bulgaria from 2007 to 2019 (in million euros)Digital advertising expenditure in Bulgaria 2007-2019
- Digital advertising expenditure in the Czech Republic from 2007 to 2019 (in million Czech crowns)Digital advertising expenditure in the Czech Republic 2007-2019
- Digital advertising expenditure in Hungary from 2007 to 2019 (in million Hungarian forints)Digital advertising expenditure in Hungary 2007-2019
- Digital advertising expenditure in Latvia from 2007 to 2019 (in million euros)Digital advertising expenditure in Latvia 2007-2019
- Digital advertising expenditure in Poland from 2007 to 2019 (in million Polish zlotys)Digital advertising expenditure in Poland 2007-2019
- Digital advertising expenditure in Turkey from 2007 to 2019 (in million U.S. dollars)Digital advertising expenditure in Turkey 2007-2019
- Programmatic Advertising
The most important statistics
- Market value of programmatic advertising in Europe from 2017 to 2019 (in billion U.S. dollars)*Programmatic advertising market value in Europe 2017-2019
- Programmatic display advertising spending in Europe from 2012 to 2017 (in million euros)Europe: programmatic display ad spend 2012-2017
- Programmatic desktop display advertising spending in Europe from 2013 to 2017 (in million euros)Programmatic desktop display: advertising spend in Europe 2013-2017
- Programmatic mobile display advertising spending in Europe from 2013 to 2017 (in million euros)Europe: programmatic mobile display ad spend 2013-2017
- Key advertising effectiveness metrics used to evaluate programmatic display campaigns by advertisers in Europe in 2018Advertising effectiveness metrics used for programmatic by advertisers in Europe 2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Marketers leading barriers to increasing programmatic ad spend 2015
- U.S. programmatic digital display ad spend share 2015, by industry
- Global programmatic ad expenditure 2013-2018
- U.S. programmatic digital display ad spend 2015, by industry
- Share of digital advertising spending in Spain 2015 and 2019, by sales method
- Programmatic display ad spend growth in the U.S. 2013-2019
- Desktop programmatic display ad spend growth in the U.S. 2014-2017
- Share of digital advertising spending in France 2015 and 2019, by sales method
- Share of video ad spending in Spain 2014-2016, by sales method
- RTB digital display ad spending in Canada 2011-2018
- Share of digital advertising spending in Germany 2015 and 2019, by sales method
- Share of digital display ad spending in Spain 2014-2016, by sales method
- Programmatic mobile video ad spend growth in the U.S. 2014-2016
- Programmatic display ad spending in the U.S. 2016-2020, by device
- Share of RTB in digital display ad spend in the U.S. from 2012 to 2018
- Value of ad spend in personal care sector in the Netherlands 2015, by category
- Hospitals, clinics & medial centers ad spending in the U.S. 2010-2014
- Magazine advertising spending share in Singapore 2008-2015
- Canada: interest in advertising imagess 2013, by image type
- Personnel costs of the manufacture of wearing apparel in Sweden 2008-2014
Studies
- Programmatic advertising
- Digital advertising in Europe
- Programmatic advertising in the United Kingdom (UK)
- Advertising in Europe
- Advertising in Belgium
- Advertising market in the U.S.
- Advertising in the United Kingdom (UK)
- TV advertising in the U.S.
- BRICS advertising
- Advertising in Italy
- Advertising in the Netherlands
- Political advertising in the U.S.
- Attitudes Towards Programmatic Advertising 2018
- Advertising in North America
- Programmatic Advertising: le dinamiche del mercato
Statistics on "Digital advertising in Europe"
- Online advertising spending in Europe from 2006 to 2017 (in billion euros)
- Internet advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)
- Countries with highest online advertising spending in Europe in 2016 and 2017 (in billion euros)
- European countries ranked by digital advertising spending in 2017 (in million U.S. dollars)
- Change in online advertising spending in select European countries in 2016 and 2017
- Online advertising spending in Western Europe in the 1st half 2018, by format (in billion euros)
- Online advertising spending in Central and Eastern Europe in 1st half 2018, by format (in billion euros)
- Online advertising spending in Europe between 2013 and 2017, by format (in billion euros)
- Digital advertising revenue in France from 2016 to 2022, by format (in million U.S. dollars)
- Digital advertising revenue in Germany from 2016 to 2022, by format (in million U.S. dollars)
- Digital advertising revenue in Italy from 2016 to 2022, by format (in million U.S. dollars)
- Digital advertising revenue in Spain from 2016 to 2022, by format (in million U.S. dollars)
- Digital advertising spending in the United Kingdom (UK) from 2010 to 2019, by format (in million GBP)
- Digital advertising formats ranked by advertising expenditure in the United Kingdom (UK) in 2016 and 2017 (in million GBP)
- Digital advertising expenditure in Austria from 2010 to 2019 (in million euros)
- Digital advertising expenditure in Belgium from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Denmark from 2007 to 2019 (in million Danish crowns)
- Digital advertising expenditure in Finland from 2007 to 2019 (in million euros)
- Digital advertising expenditure in France from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Ireland from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Italy from 2007 to 2019 (in million euros)
- Digital advertising expenditure in the Netherlands from 2008 to 2019 (in million euros)
- Digital advertising expenditure in Norway from 2007 to 2019 (in million NOK)
- Digital advertising expenditure in Portugal from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Spain from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Sweden from 2007 to 2019 (in million Swedish crowns)
- Digital advertising expenditure in Switzerland from 2007 to 2019 (in million Swiss francs)
- Digital advertising expenditure in the United Kingdom (UK) from 2007 to 2019 (in million British pounds)
- Digital advertising expenditure in Bulgaria from 2007 to 2019 (in million euros)
- Digital advertising expenditure in the Czech Republic from 2007 to 2019 (in million Czech crowns)
- Digital advertising expenditure in Hungary from 2007 to 2019 (in million Hungarian forints)
- Digital advertising expenditure in Latvia from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Poland from 2007 to 2019 (in million Polish zlotys)
- Digital advertising expenditure in Turkey from 2007 to 2019 (in million U.S. dollars)
- Market value of programmatic advertising in Europe from 2017 to 2019 (in billion U.S. dollars)*
- Programmatic display advertising spending in Europe from 2012 to 2017 (in million euros)
- Programmatic desktop display advertising spending in Europe from 2013 to 2017 (in million euros)
- Programmatic mobile display advertising spending in Europe from 2013 to 2017 (in million euros)
- Key advertising effectiveness metrics used to evaluate programmatic display campaigns by advertisers in Europe in 2018
- Leading barriers to increasing programmatic advertising spending according to marketers as of February 2015
- Distribution of programmatic digital display advertising spending in the United States in 2015, by industry
- Programmatic advertising spending worldwide from 2013 to 2018 (in billion U.S dollars)
- Programmatic digital display advertising spending in the United States in 2015, by industry (in billion U.S. dollars)
- Share of digital advertising expenditure in Spain in 2015 and 2019, by sales method
- Change in programmatic digital display advertising spending in the United States from 2013 to 2019
- Change in desktop/laptop programmatic display advertising spending in the United States from 2014 to 2017
- Share of digital advertising expenditure in France in 2015 and 2019, by sales method
- Distribution of video ad spending in Spain from 2014 to the1st half of 2016, by sales method
- Real-time bidding premium digital display advertising spending in Canada from 2011 to 2018 (in million U.S. dollars)
- Share of digital advertising expenditure in Germany in 2015 and 2019, by sales method
- Distribution of digital display ad spending in Spain from 2014 to the 1st half of 2016, by sales method
- Change in programmatic mobile video advertising spending in the United States from 2014 to 2016
- Programmatic digital display advertising spending in the United States from 2016 to 2020, by device (in billion U.S. dollars)
- Share of real-time bidding in digital display advertising spending in the United States from 2012 to 2018
- Value of media advertising expenditure in the personal care sector in the Netherlands in 2015, by category (in euros)
- Hospitals, clinics and medial centers advertising spending in the United States from 2010 to 2014 (in billion U.S. dollars)
- Magazine advertising expenditure share in Singapore from 2008 to 2015
- Level of interest in product or service advertising imagess in Canada as of March 2013, by image type
- Personnel costs of the manufacture of wearing apparel industry in Sweden from 2008 to 2014 (in million euros)
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