In 2023, programmatic advertising spending in Europe stood at approximately 100.8 billion U.S. dollars. The corresponding figure was expected to increase to nearly 143 billion dollars by 2028 in the region. In general, the spending on programmatic advertising worldwide has been growing steadily since 2017 and was expected to reach roughly 779 billion dollars by 2028.
Programmatic advertising spending in Europe from 2017 to 2028
(in billion U.S. dollars)
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Spending in billion U.S. dollars
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Statista. (March 5, 2024). Programmatic advertising spending in Europe from 2017 to 2028 (in billion U.S. dollars) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/947562/programmatic-ad-market-value-europe/
Statista. "Programmatic advertising spending in Europe from 2017 to 2028 (in billion U.S. dollars)." Chart. March 5, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/947562/programmatic-ad-market-value-europe/
Statista. (2024). Programmatic advertising spending in Europe from 2017 to 2028 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/947562/programmatic-ad-market-value-europe/
Statista. "Programmatic Advertising Spending in Europe from 2017 to 2028 (in Billion U.S. Dollars)." Statista, Statista Inc., 5 Mar 2024, https://www.statista.com/statistics/947562/programmatic-ad-market-value-europe/
Statista, Programmatic advertising spending in Europe from 2017 to 2028 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/947562/programmatic-ad-market-value-europe/ (last visited September 01, 2024)
Programmatic advertising spending in Europe from 2017 to 2028 (in billion U.S. dollars) [Graph], Statista, March 5, 2024. [Online]. Available: https://www.statista.com/statistics/947562/programmatic-ad-market-value-europe/