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Programmatic advertising market value in Europe 2017-2019

Market value of programmatic advertising in Europe from 2017 to 2019 (in billion U.S. dollars)*

Programmatic advertising market value in Europe 2017-2019 This statistic shows the market value of programmatic advertising in Europe in 2017 and a forecast up to 2019. As of December 2018, the European programmatic advertising market was forecast to be worth 14.7 billion U.S. dollars in 2019, an increase of nearly five billion U.S. dollars compared to 2017.
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Market value of programmatic advertising in Europe from 2017 to 2019 (in billion U.S. dollars)*

Market value in billion U.S. dollars
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Market value in billion U.S. dollars
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Description

Source

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This statistic shows the market value of programmatic advertising in Europe in 2017 and a forecast up to 2019. As of December 2018, the European programmatic advertising market was forecast to be worth 14.7 billion U.S. dollars in 2019, an increase of nearly five billion U.S. dollars compared to 2017.
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Release date
December 2018
Region
Europe
Survey time period
2017 to December 2018
Supplementary notes
* Forecast.
The source adds the following information: "Includes auction-based (open and invitation-only) and fixed (automated guaranteed and unreserved fixed rate). Doesn't include video."
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