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Programmatic advertising market value in Europe 2017-2026

Published by Statista Research Department, Jan 6, 2023
In 2021, the value of the programmatic advertising market in Europe stood at 73.88 billion U.S. dollars, up from 58.17 billion a year earlier. To compare, the 2021 programmatic ad send in the United States was estimated at 167.1 billion dollars.

Programmatic advertising spending in Europe from 2017 to 2026 (in billion U.S. dollars)

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Release date

July 2022

Region

Europe

Survey time period

2017 to 2021

Supplementary notes

* Forecast.

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Statistics on " Programmatic advertising worldwide "

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Statistics on Programmatic advertising worldwide

Overview

5

Regional data

4

Leading markets

7

Players

7

Insights from marketers

5

Selected metrics

5

Further related statistics

18

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Topics

Digital advertising in EuropeAdvertising in EuropeDigital advertising in the NordicsDigital advertising in the UKDigital advertising in the Netherlands
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