programmatic ad send in the United States was estimated at 167.1 billion dollars.
In 2021, the value of the programmatic advertising market in Europe stood at 73.88 billion U.S. dollars, up from 58.17 billion a year earlier. To compare, the 2021 Programmatic advertising spending in Europe from 2017 to 2026 (in billion U.S. dollars)
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Statistics on Programmatic advertising worldwide
Overview
5
- Premium Statistic Programmatic ad spend worldwide 2017-2026
- Premium Statistic Programmatic ad spend growth worldwide 2018-2026
- Premium Statistic Digital ad spend worldwide 2017-2026, by purchase method
- Premium Statistic Ad revenue of pirate digital media worldwide 2020-2021, by ad type
- Premium Statistic Ad revenue of pirate digital media worldwide 2020-2021, by platform
Regional data
4
- Premium Statistic Programmatic ad spend worldwide 2021, by region
- Premium Statistic Distribution of programmatic ad spend worldwide 2021, by region
- Premium Statistic Programmatic share of digital ad spend worldwide 2022, by region
- Premium Statistic Programmatic ad spend CAGR worldwide 2018-2026, by region
Leading markets
7
- Premium Statistic Largest programmatic markets worldwide 2021
- Premium Statistic Leading programmatic markets worldwide 2022, by growth rate
- Premium Statistic Largest programmatic markets in Africa 2021
- Premium Statistic Largest programmatic markets in Asia-Pacific 2021
- Premium Statistic Largest programmatic markets in Europe 2021
- Premium Statistic Programmatic ad spend in North America 2021, by country
- Premium Statistic Largest programmatic markets in Latin America 2021
Players
7
- Premium Statistic Marketing automation software market size worldwide 2022-2031
- Premium Statistic Marketing automation solutions market share worldwide 2022
- Premium Statistic Revenue of advertising technology platforms 2020
- Premium Statistic Most used SSPs worldwide 2020
- Premium Statistic Teads revenue 2016-2021
- Basic Statistic Magnite revenue 2016-2022
- Premium Statistic Leading header-bidding technologies worldwide 2022
Insights from marketers
5
- Premium Statistic Top programmatic advertising challenges worldwide 2022
- Premium Statistic Ways marketers buy CTV inventories worldwide 2021
- Premium Statistic Ways marketers buy programmatic audio ads worldwide 2021
- Premium Statistic Changes in programmatic audio ad spending by marketers worldwide 2021
- Premium Statistic Header bidding adoption worldwide 2021-2022, by website traffic
Selected metrics
5
- Premium Statistic Programmatic ad fraud rate worldwide 2021
- Premium Statistic Programmatic ads brand suitability block rate worldwide 2019-2021
- Premium Statistic Programmatic ads brands suitability violation rate worldwide 2021
- Premium Statistic Programmatic video advertising viewability rate worldwide 2021
- Premium Statistic CTV ad fraud worldwide 2020-2021
Further related statistics
18
- Programmatic advertising spending in the Netherlands 2016-2020
- Puerto Rico: programmatic share in display ad spend 2018-2021
- Colombia: programmatic share in display ad spend 2016-2021
- Programmatic ad spend in Ecuador 2017-2026
- Puerto Rico: programmatic ad spend 2016-2021
- Puerto Rico: programmatic ad spend 2016-2021, by deal
- Share of digital advertising spending in France 2015 and 2019, by sales method
- Ecuador: programmatic ad spend 2012-2021, by deal
- Argentina: programmatic ad CPC 2018
- Ecuador: programmatic share in display ad spend 2012-2021
- Ecuador: programmatic ad CPM 2018
- Display ad spend growth in the U.S. 2020, by transaction method
- Ecuador: programmatic ad CTR 2018
- Argentina: programmatic ad CPM 2018
- Colombia: programmatic ad CTR 2018
- Expenditure on programmatic ads India 2017-2021
- Toyota Motor Korea ad spend by medium 2018
- U.S. racing ad spend 2010-2016
Further Content: You might find this interesting as well
Statistics
- Programmatic advertising spending in the Netherlands 2016-2020
- Puerto Rico: programmatic share in display ad spend 2018-2021
- Colombia: programmatic share in display ad spend 2016-2021
- Programmatic ad spend in Ecuador 2017-2026
- Puerto Rico: programmatic ad spend 2016-2021
- Puerto Rico: programmatic ad spend 2016-2021, by deal
- Share of digital advertising spending in France 2015 and 2019, by sales method
- Ecuador: programmatic ad spend 2012-2021, by deal
- Argentina: programmatic ad CPC 2018
- Ecuador: programmatic share in display ad spend 2012-2021
- Ecuador: programmatic ad CPM 2018
- Display ad spend growth in the U.S. 2020, by transaction method
- Ecuador: programmatic ad CTR 2018
- Argentina: programmatic ad CPM 2018
- Colombia: programmatic ad CTR 2018
- Expenditure on programmatic ads India 2017-2021
- Toyota Motor Korea ad spend by medium 2018
- U.S. racing ad spend 2010-2016
Statista. (July 5, 2022). Programmatic advertising spending in Europe from 2017 to 2026 (in billion U.S. dollars) [Graph]. In Statista. Retrieved March 22, 2023, from https://www.statista.com/statistics/947562/programmatic-ad-market-value-europe/
Statista. "Programmatic advertising spending in Europe from 2017 to 2026 (in billion U.S. dollars)." Chart. July 5, 2022. Statista. Accessed March 22, 2023. https://www.statista.com/statistics/947562/programmatic-ad-market-value-europe/
Statista. (2022). Programmatic advertising spending in Europe from 2017 to 2026 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: March 22, 2023. https://www.statista.com/statistics/947562/programmatic-ad-market-value-europe/
Statista. "Programmatic Advertising Spending in Europe from 2017 to 2026 (in Billion U.S. Dollars)." Statista, Statista Inc., 5 Jul 2022, https://www.statista.com/statistics/947562/programmatic-ad-market-value-europe/
Statista, Programmatic advertising spending in Europe from 2017 to 2026 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/947562/programmatic-ad-market-value-europe/ (last visited March 22, 2023)
Programmatic advertising spending in Europe from 2017 to 2026 (in billion U.S. dollars) [Graph], Statista, July 5, 2022. [Online]. Available: https://www.statista.com/statistics/947562/programmatic-ad-market-value-europe/