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Programmatic advertising market value in Europe 2017-2019

Published by Statista Research Department, Feb 11, 2021
This statistic shows the market value of programmatic advertising in Europe in 2017 and a forecast up to 2019. As of December 2018, the European programmatic advertising market was forecast to be worth 14.7 billion U.S. dollars in 2019, an increase of nearly five billion U.S. dollars compared to 2017.

Market value of programmatic advertising in Europe from 2017 to 2019 (in billion U.S. dollars)*

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Release date

December 2018

Region

Europe

Survey time period

2017 to December 2018

Supplementary notes

* Forecast.
The source adds the following information: "Includes auction-based (open and invitation-only) and fixed (automated guaranteed and unreserved fixed rate). Doesn't include video."

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