Desktop programmatic display ad spend growth in the U.S. 2014-2017

The timeline shows year-on-year change in desktop/laptop programmatic display advertising spending in the United States from 2014 to 2017. The source projected the spending would increase by 3.7 percent in 2015.

Change in desktop/laptop programmatic display advertising spending in the United States from 2014 to 2017

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Source

Release date

October 2015

Region

United States

Survey time period

2014

Special properties

transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes native ads and ads on social networks; includes ad spend on tablets

Supplementary notes

* Forecast.

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