In 2024, programmatically bought digital display advertising was expected to generate 15.9 percent higher advertising spending in the United States than it did in 2023. Non-programmatic display ad spend was forecast to increase by 5.3 percent.
Change in digital display advertising spending in the United States from 2022 to 2025, by transaction method
Characteristic
Programmatic
Non-programmatic
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Insider Intelligence. (January 16, 2024). Change in digital display advertising spending in the United States from 2022 to 2025, by transaction method [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/471812/desktop-programmatic-display-ad-spend-growth-usa/
Insider Intelligence. "Change in digital display advertising spending in the United States from 2022 to 2025, by transaction method." Chart. January 16, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/471812/desktop-programmatic-display-ad-spend-growth-usa/
Insider Intelligence. (2024). Change in digital display advertising spending in the United States from 2022 to 2025, by transaction method. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/471812/desktop-programmatic-display-ad-spend-growth-usa/
Insider Intelligence. "Change in Digital Display Advertising Spending in The United States from 2022 to 2025, by Transaction Method." Statista, Statista Inc., 16 Jan 2024, https://www.statista.com/statistics/471812/desktop-programmatic-display-ad-spend-growth-usa/
Insider Intelligence, Change in digital display advertising spending in the United States from 2022 to 2025, by transaction method Statista, https://www.statista.com/statistics/471812/desktop-programmatic-display-ad-spend-growth-usa/ (last visited September 01, 2024)
Change in digital display advertising spending in the United States from 2022 to 2025, by transaction method [Graph], Insider Intelligence, January 16, 2024. [Online]. Available: https://www.statista.com/statistics/471812/desktop-programmatic-display-ad-spend-growth-usa/