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Most popular online grocery stores in Poland 2020, by brand awareness

In 2020, the most recognizable online food store in Poland that year was Tesco. Twenty-five percent of respondents indicated this brand in a spontaneous awareness survey on e-commerce food players.

Grocery retail market in Poland

The food market in Poland has been developing steadily at the level of four percent annually since 2017. It is expected that in 2019 the value of the grocery market will exceed 290 billion zloty. The development of the food market has been positively influenced by social programs introduced by the government for Polish families and pensioners. On the other hand, the coronavirus (COVID-19) outbreak in March 2020 and the related economy lockdown had a negative impact on the market. The online sales sector is one of the few industries that benefited from the pandemic crisis. The food industry, which until now has not enjoyed great interest among online shoppers, mainly due to the price difference with retail stores, has flourished during the epidemic.

Digital payments in Poland

Modern payment methods are becoming increasingly popular. The number of digital payment users in Poland is expected to exceed 27 million by 2024. The coronavirus (COVID-19) epidemic will undoubtedly contribute to the growth of users and supporters of online payments, mainly due to the security related to this type of transaction. Digital payments are no longer associated solely with online purchases. Although cash is still the most commonly used form of payment in retail shops, more than half of consumers consider contactless payments to be the most user-friendly and convenient. Nevertheless, electronic payments are the most widely used method in the e-commerce sector, and the most frequently offered payment option is pay-by-link, card payment, or BLIK.

Leading online grocery stores ranked by brand awareness in Poland in 2020*

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Release date

June 2020



Survey time period

March 23-30, 2020

Number of respondents

1,544 respondents

Age group

15 years and older

Special properties

Internet users

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The original question was worded as follows (Polish): "Wymień do trzech nazw serwisów internetowych sprzedających artykuły spożywcze, które przychodzą Ci na myśl w pierwszej kolejności.?" (English: Name up to three online grocery store names that come to your mind in the first place?).

The report was prepared by Gemius in cooperation with the Chamber of Digital Economy.

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Statistics on "E-commerce in Poland"

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