Italy: preferred media for DTS advertising 2018

Preferred media for DTS (Drive-to-Store) advertising in Italy in 2018

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Release date

June 2019



Survey time period


Number of respondents


Supplementary notes

The source adds the following information: "For the further segmentation in this study, IHS Markit commissioned 400 interviews with retail businesses of varying sizes to understand their usage and awareness of drive-to-store advertising. This was supported by further research with agency contacts and applying detailed IHS Markit retail industry economic data to create a forecast model for drive-to-store advertising spend by industry by country for each retail segment."

* In the U.S., France, Canada, Belgium, Spain, UK, Italy and Singapore.

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