Italy: preferred media for DTS advertising 2018

This graph shows the result of a survey about the most preferred media for DTS (Drive-to-Store) advertising in Italy in 2018. According to data, social media ranked first (63 percent), representing the main media for the DTS advertising market, followed by mobile DTS advertising with 58 percent. On the other hand, only 13 percent of interviewees declared to prefer television for campaign of drive-to-store advertising.

Preferred media for DTS (Drive-to-Store) advertising in Italy in 2018

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Sources

Release date

June 2019

Region

Italy

Survey time period

2018

Number of respondents

400*

Supplementary notes

The source adds the following information: "For the further segmentation in this study, IHS Markit commissioned 400 interviews with retail businesses of varying sizes to understand their usage and awareness of drive-to-store advertising. This was supported by further research with agency contacts and applying detailed IHS Markit retail industry economic data to create a forecast model for drive-to-store advertising spend by industry by country for each retail segment."

* In the U.S., France, Canada, Belgium, Spain, UK, Italy and Singapore.

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Statistics on "Advertising in Italy"

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