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Italy: preferred media for DTS advertising 2018

Preferred media for DTS (Drive-to-Store) advertising in Italy in 2018

by Daniela Coppola, last edited Jul 9, 2019
Italy: preferred media for DTS advertising 2018 This graph shows the result of a survey about the most preferred media for DTS (Drive-to-Store) advertising in Italy in 2018. According to data, social media ranked first (63 percent), representing the main media for the DTS advertising market, followed by mobile DTS advertising with 58 percent. On the other hand, only 13 percent of interviewees declared to prefer television for campaign of drive-to-store advertising.
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Preferred media for DTS (Drive-to-Store) advertising in Italy in 2018

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