This statistic presents the leading luxury brands in China as of 2021, based on the Digital IQ index. During the surveyed period, the French fashion house Louis Vuitton ranked first in China with the highest Digital IQ index of 144 points. The brand maintained this position for the third year in a row.
Leading luxury brands in China as of 2021, based on the Digital IQ index*
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Further related statistics
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- Ownership of products from luxury accessory/fashion brands in the U.S. 2018
- Brands of personal luxury items bought used in the last 3 years in the U.S. 2018
- Brands of luxury personal consumer goods bought new or used in the U.S. 2018
- Familiarity with luxury accessory/fashion brands in the U.S. 2018
- Share of traffic sources on LV's brand website in China 2019
- Global brand value of Chanel from 2017 to 2023
- Important factors influencing specific luxury brand purchase in the U.S. 2018
- Luxury brands in China in 2012, by perceived uniqueness
- Global brand value of Cartier from 2016 to 2023
- Key factors for decisions on luxury purchases in Russia 2018
- Most popular luxury brands in China 2012
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Statistics
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- Familiarity with luxury accessory/fashion brands in the U.S. 2018
- Share of traffic sources on LV's brand website in China 2019
- Global brand value of Chanel from 2017 to 2023
- Important factors influencing specific luxury brand purchase in the U.S. 2018
- Luxury brands in China in 2012, by perceived uniqueness
- Global brand value of Cartier from 2016 to 2023
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- Number of luxury stores in China 2015
- Luxury fashion brands: Monthly consumer expenditure in the United Kingdom (UK) 2013
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- Ermenegildo Zegna: group equity 2014-2017
- Tod's: net working capital 2013-2022
- EBITDA of Marcolin Group 2011-2022
- Influence of brand name in pet care item purchase decision in the U.S. in 2016
Gartner. (June 10, 2021). Leading luxury brands in China as of 2021, based on the Digital IQ index* [Graph]. In Statista. Retrieved March 29, 2024, from https://www.statista.com/statistics/979302/china-leading-luxury-brands-based-on-the-digital-iq-index/?ref=thegenevaobserver.com
Gartner. "Leading luxury brands in China as of 2021, based on the Digital IQ index*." Chart. June 10, 2021. Statista. Accessed March 29, 2024. https://www.statista.com/statistics/979302/china-leading-luxury-brands-based-on-the-digital-iq-index/?ref=thegenevaobserver.com
Gartner. (2021). Leading luxury brands in China as of 2021, based on the Digital IQ index*. Statista. Statista Inc.. Accessed: March 29, 2024. https://www.statista.com/statistics/979302/china-leading-luxury-brands-based-on-the-digital-iq-index/?ref=thegenevaobserver.com
Gartner. "Leading Luxury Brands in China as of 2021, Based on The Digital Iq Index*." Statista, Statista Inc., 10 Jun 2021, https://www.statista.com/statistics/979302/china-leading-luxury-brands-based-on-the-digital-iq-index/?ref=thegenevaobserver.com
Gartner, Leading luxury brands in China as of 2021, based on the Digital IQ index* Statista, https://www.statista.com/statistics/979302/china-leading-luxury-brands-based-on-the-digital-iq-index/?ref=thegenevaobserver.com (last visited March 29, 2024)
Leading luxury brands in China as of 2021, based on the Digital IQ index* [Graph], Gartner, June 10, 2021. [Online]. Available: https://www.statista.com/statistics/979302/china-leading-luxury-brands-based-on-the-digital-iq-index/?ref=thegenevaobserver.com