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Influential channels in purchase process of shoppers in the UK 2017

Resources influential in purchase process of retail shoppers in the United Kingdom (UK) in 2017

by Tugba Sabanoglu, last edited Apr 2, 2019
Influential channels in purchase process of shoppers in the UK 2017 This statistic shows the results of a survey released in 2017 in which respondents were asked about the resources that were influential in their purchase process in the United Kingdom (UK). The survey results revealed that retailers' own websites and apps were still the most influential resource in the purchase process, with half of respondents agreeing that they are the most influential channels in their purchase journey. 24 percent of shoppers stated that newspaper advertising was less influential as a channel in their process of purchasing retail products.
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Resources influential in purchase process of retail shoppers in the United Kingdom (UK) in 2017

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by Tugba Sabanoglu, last edited Apr 2, 2019
This statistic shows the results of a survey released in 2017 in which respondents were asked about the resources that were influential in their purchase process in the United Kingdom (UK). The survey results revealed that retailers' own websites and apps were still the most influential resource in the purchase process, with half of respondents agreeing that they are the most influential channels in their purchase journey. 24 percent of shoppers stated that newspaper advertising was less influential as a channel in their process of purchasing retail products.
Show more
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