Influencers with a modest reach make a mighty impact

Influencer marketing – the talk of town. But it is so much more than just celebrities showing off big brand names in their Instagram posts. Smaller influencers also have a stake in the game, and a substantial one at that. Nano- and micro-influencers are coming to the forefront of the playing field and delivering significant results to known and unknown brands alike.
When being an influencer became a way to earn decent wages the industry exploded with thousands flocking to social media to grab a piece of the cake. While celebrities and mega-influencers can be proud of their impressive follower counts, it has been discovered that nano- and micro-influencers make up for smaller reach with higher follower engagement. Fewer fans equals more time for personal interaction, which translates to genuine relationships with followers.
Today, small and medium businesses can take full advantage of influencer marketing without having enormous expenditures looming over them. Hiring a nano- or micro-influencers costs significantly less than employing celebrity endorsements, yet offers similarly good, if not better results.