Cereal marketing in the United States 2012

Limited progress in the nutrition quality and marketing of children's cereals

The study, carried out already for the second time, examines nutrition quality and marketing of cereals to children in the United States. The 2012 edition compares the 2012 results with the 2009 results and quantifies changes in these two fields. The report presents its readers with, among others, nutrition scores, advertising spending or average visitor numbers to cereal-related webpages. Separate focus is given African-American and Hispanic youth.

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