Public relations

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista dossier on the PR industry

This dossier has been compiled to provide statistical information about the public relations industry.

Table of contents

  • 1. Industry financials
    • Global marketing services spending 2012-2018

    • PR industry revenue worldwide 2016-2020

    • Marketing services spending in North America 2015-2018, by category

    • Estimated revenue of U.S. public relations agencies 2000-2017

    • Public relations agencies revenue in the U.S. 2017, by source

    • Expenses of U.S. public relations agencies 2007-2017

    • U.S. agency revenue 2011-2017, by discipline

    • Growth rate of U.S. agency revenue 2009-2018, by discipline

    • Planned changes to marketing budgets in the U.S. in 2017, by channel

  • 2. Employment
    • Number of establishments in U.S. advertising industry 2007-2016, by sector

    • Employment in U.S. advertising services 2009-2016, by subsector

    • Change in employment for P.R. specialists in the U.S. 2014-2024

    • Median annual wages of PR specialists in the U.S. 2017

    • PR industry challenges 2017

    • PR industry most valued skills 2018

  • 3. Leading players
    • Client retention rates of leading PR agencies as of March 2019

    • Leading PR agencies worldwide 2017

    • Fastest growing PR agencies in the U.S. 2017

    • Fastest growing PR agencies worldwide 2017

    • Largest agency holding groups worldwide 2017, by PR revenue

    • Leading PR firms in the U.S. 2017, by net fees

    • Leading PR firms in the U.S. in 2017, by number of employees

    • Havas Group revenue 2013-2016

    • Dentsu: global revenue 2014-2018

    • Number of acquisitions carried out by major ad holdings 2016-2018

  • 4. Use
    • Popularity of marketing channels in the U.S. 2016

    • Most in-demand agency services in the U.S. 2016

    • U.S. health care companies: distribution of marketing budget 2017, by channel

    • Applications of MarTech software in the U.S. 2016

    • Brand marketing: number of press mentions 2016, by industry

    • Digital PR: social shares per press mention 2016, by industry

    • Marketing channels U.S. small businesses invest in 2016

    • Marketing channels crucial to U.S. small businesses growth 2016

    • Marketing channels U.S. small businesses plan to implement 2017

    • U.S. franchises: most effective lead gen tactics 2016

    • U.S. federal government PR spend 2006-2015

  • 5. Lobbying
    • Total lobbying spending in the U.S. 1998-2018

    • Total lobbying expenses in the U.S. 2018, by sector

    • Number of lobbyists in the U.S. 2000-2018

    • Top lobbying firms in the U.S. 2018, by expenses

    • Disney: lobbying expense 1998-2018

    • Lobbyist salaries in the U.S. 2018

More than 7,500
companies
trust
Statista
Recommended studies and dossiers
Show more
Recent studies and dossiers
You may also be interested in...
Statista is a great source of knowledge, and pretty helpful to manage the daily work.

Christof Baron about Statista CEO, MindShare Germany

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!