Per-capita volume sales in the soft drinks market worldwide by country in 2022
Drinks such as Kombucha which were largely nonexistent just a few years ago have surged in popularity owing to their perceived health benefits. In fact global Kombucha sales are expected to increase from 1.2 billion U.S. dollars in 2018 to 3.5 billion U.S. dollars in 2025. The last few years have also seen more brands launch sparkling water, plant-based waters and other functional beverages, with the market value for plant-based water expected to increase almost five times during the period 2016-2024.