Major categories of cosmetic products used by Chinese Generation Z 2021

Published by
Xin Ou,
Feb 23, 2024
According to a survey on beauty and skincare market in China targeting Generation Z conducted in January 2021, lip makeup was the most popular category of cosmetic products welcomed by Generation Z consumers in China, with around 74 percent of respondents having purchased it in 2020. Despite he category division, younger generation in China tended to buy and use makeup products in full set.

Major categories of cosmetic products purchased by Chinese Generation Z as of January 2021

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Release date

August 2021

Region

China

Survey time period

as of January 2021

Number of respondents

722 respondents

Age group

12-26 years

Method of interview

Online survey

Supplementary notes

Gen Z referred to people born between 1995 and 2009.

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