In 2021, 4.50 billion U.S. dollar were spent in the Russian digital advertising market. 86 percent of this spending was invested in programmatic advertisement and the remaining 14 percent was invested in non-programmatic advertisement. According to estimates of the Statista Digital Market Outlook, the share of programmatic advertisement is expected to increase slightly over the next few years to 89 percent.
Share of programmatic and non-programmatic digital advertising in Russia from 2017 to 2027
Statistics on Digital advertising in Russia
Global market overview
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- Premium Statistic Digital advertising spending worldwide 2021-2026
- Premium Statistic Largest digital advertising markets in Europe 2021
- Premium Statistic Largest display ad markets in Europe 2021
- Premium Statistic Fastest growing digital video ad markets in Europe 2020
- Premium Statistic Largest search ad markets in Europe 2021
- Premium Statistic Largest digital audio ad markets in Europe 2021
- Premium Statistic Online advertising spending in Central and Eastern Europe 2000-2024
- Premium Statistic Growth in digital ad spending in the CEE region 2021, by country
Russian market overview
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- Premium Statistic Advertising spending distribution in Russia 2000-2021, by channel
- Premium Statistic Digital ad spending forecast in Russia 2019-2024
- Premium Statistic Digital advertising spending share in Russia 2017-2027, by device
- Premium Statistic Online advertising and marketing revenue in Russia 2021, by segment
- Premium Statistic Digital advertising market growth in Russia 2021, by channel
- Premium Statistic Digital advertising spending share Russia 2021, by industry
- Premium Statistic Programmatic digital advertising spending share in Russia 2017-2027
- Premium Statistic Programmatic ad spend in Russia 2017-2026
Display advertising
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- Premium Statistic Display advertising revenue in Russia 2013-2021
- Premium Statistic Spending on video advertising in Russia 2017-2027
- Premium Statistic Online video advertising share in Russia 2020, by product category
- Premium Statistic Spending on digital banner advertisement spending in Russia 2017-2027
- Premium Statistic Banner advertising share in Russia 2021, by product category
- Premium Statistic Native advertising share in Russia.2022, by format
- Premium Statistic Native advertising share in Russia.2022, by product category
Social media advertising
5
- Premium Statistic Social media advertising spending in Russia 2017-2027
- Premium Statistic Influencer marketing revenue in Russia 2018-2021
- Premium Statistic Telegram advertising revenue in Russia 2020-2021
- Premium Statistic User reach of Snapchat, Twitter, and TikTok ads in Russia 2023
- Premium Statistic Distribution of Meta's ad audience in Russia in 2022, by age and gender
Other formats
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- Premium Statistic Spending on search engine advertising in Russia 2017-2027
- Premium Statistic Digital classifieds advertisement spending in Russia 2017-2027
- Premium Statistic Digital audio advertising market volume in Russia 2018-2020
- Premium Statistic Reach of audio advertising in Russia 2017-2027, by segment
Advertisers & platforms
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- Premium Statistic Leading online advertisers in Russia 2021, by budget
- Premium Statistic Leading online video advertisers in Russia 2020, by views share
- Premium Statistic Digital non-media agency ranking in Russia 2021
- Premium Statistic Yandex's search and portal segment revenue 2020-2022
- Premium Statistic Most popular demand-side platforms in Russia 2022, by usage share
- Premium Statistic Most popular video ad networks in Russia 2022, by usage
- Premium Statistic Most popular blogger exchange platforms in Russia 2021, by usage share
Advertising strategies
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Consumer behavior
3
Further related statistics
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- Advertising spending growth in Russia 2022, by industry
- Nigeria search ad revenue 2010-2022
- Market share of online advertising in China 2022, by segment
- Display vs. search ad revenue in South Korea 2016-2023
- Advertising revenue of China Central Television CCTV in 2011, by industry
- Advertising revenue of China Central Television CCTV in 2011, brand
- Revenue of the advertising industry in Denmark 2009-2018
- Investment in advertising and net advertising revenues of the media 2020-2021
- Internet ad revenue in South Korea 2016-2022, by format
- Change in advertising revenue in China 2003-2023
- Largest advertising markets worldwide 2019
- Global advertising spending 2017-2021, by region
- Advertising revenue from newspaper supplements in Germany 1995-2018
- Ball clay production volume United Kingdom (UK) 2009-2014
- Innovation scores in Czechia 2022, by category
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Statistics
- Advertising spending growth in Russia 2022, by industry
- Nigeria search ad revenue 2010-2022
- Market share of online advertising in China 2022, by segment
- Display vs. search ad revenue in South Korea 2016-2023
- Advertising revenue of China Central Television CCTV in 2011, by industry
- Advertising revenue of China Central Television CCTV in 2011, brand
- Revenue of the advertising industry in Denmark 2009-2018
- Investment in advertising and net advertising revenues of the media 2020-2021
- Internet ad revenue in South Korea 2016-2022, by format
- Change in advertising revenue in China 2003-2023
- Largest advertising markets worldwide 2019
- Global advertising spending 2017-2021, by region
- Advertising revenue from newspaper supplements in Germany 1995-2018
- Ball clay production volume United Kingdom (UK) 2009-2014
- Innovation scores in Czechia 2022, by category
Statista. (September 20, 2022). Share of programmatic and non-programmatic digital advertising in Russia from 2017 to 2027 [Graph]. In Statista. Retrieved March 26, 2023, from https://www.statista.com/forecasts/1252604/russia-digital-advertising-spending-distribution-programmatic-non-programmatic
Statista. "Share of programmatic and non-programmatic digital advertising in Russia from 2017 to 2027." Chart. September 20, 2022. Statista. Accessed March 26, 2023. https://www.statista.com/forecasts/1252604/russia-digital-advertising-spending-distribution-programmatic-non-programmatic
Statista. (2022). Share of programmatic and non-programmatic digital advertising in Russia from 2017 to 2027. Statista. Statista Inc.. Accessed: March 26, 2023. https://www.statista.com/forecasts/1252604/russia-digital-advertising-spending-distribution-programmatic-non-programmatic
Statista. "Share of Programmatic and Non-programmatic Digital Advertising in Russia from 2017 to 2027." Statista, Statista Inc., 20 Sep 2022, https://www.statista.com/forecasts/1252604/russia-digital-advertising-spending-distribution-programmatic-non-programmatic
Statista, Share of programmatic and non-programmatic digital advertising in Russia from 2017 to 2027 Statista, https://www.statista.com/forecasts/1252604/russia-digital-advertising-spending-distribution-programmatic-non-programmatic (last visited March 26, 2023)
Share of programmatic and non-programmatic digital advertising in Russia from 2017 to 2027 [Graph], Statista, September 20, 2022. [Online]. Available: https://www.statista.com/forecasts/1252604/russia-digital-advertising-spending-distribution-programmatic-non-programmatic