Digital Market Outlook: digital search advertising spend in selected countries 2022

Digital search advertising spending in selected countries worldwide in 2022

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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Search Advertising, also called search engine advertising (SEA) or paid search advertising, refers to advertisements displayed on search results pages above or next to the organic search results. Brands can create search advertising campaigns. Paying a fee or bidding will give a better ranking each time targeted audiences search and click on the campaign’s ads. These advertisements are usually text based but can be displayed as images or videos where applicable.

Additional information:
Search Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Search Advertising include Google, Bing, Baidu, Amazon, and Alibaba. For more information on the data displayed, use the info button right next to the boxes.

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Statistics on " Search advertising in the United States "

Other statistics that may interest you Search advertising in the United States

Spending

7

Market leaders

6

Amazon

8

Google

8

Mobile

6

Marketer perspectives

5

Consumer attitudes

7

Further related statistics

20
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