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Paid search advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)

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Paid search ad spend worldwide 2015-2017 The timeline shows paid search advertising expenditure worldwide in 2015 with a forecast for 2016 and 2017. The source projected the spending would reach 92.4 billion U.S. dollars in 2017. Among search engines, Google is the most popular tool for advertising, followed by Bing and Yahoo. Google generated 63.79 billion U.S. dollars in ad revenue in 2016.
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Expenditure in billion U.S. dollars
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Expenditure in billion U.S. dollars
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Description Source More information
The timeline shows paid search advertising expenditure worldwide in 2015 with a forecast for 2016 and 2017. The source projected the spending would reach 92.4 billion U.S. dollars in 2017. Among search engines, Google is the most popular tool for advertising, followed by Bing and Yahoo. Google generated 63.79 billion U.S. dollars in ad revenue in 2016.
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Release date
June 2016
Region
Worldwide
Survey time period
2015
Special properties
includes desktop-based and mobile-based advertising
Supplementary notes
* Forecast.
Figures have been rounded.

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