Paid search ad spend growth on Google in the United States in 4th quarter 2017, by industry

Google paid search ad spend growth in the U.S. Q4 2017, by category This statistic shows paid search ad spend growth on Google in the United States in the third quarter of 2017, broken down by category. It was found that travel industry paid search ad spend grew by three percent in the third quarter of 2017. Financial services industry search ad spend on Google in the same period increased by 29 percent.
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Growth
Retail and consumer goods24%
Health and pharma23%
Financial services22%
B2B21%
Insurance21%
Travel5%
Growth
Retail and consumer goods24%
Health and pharma23%
Financial services22%
B2B21%
Insurance21%
Travel5%
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Description Source More information
This statistic shows paid search ad spend growth on Google in the United States in the third quarter of 2017, broken down by category. It was found that travel industry paid search ad spend grew by three percent in the third quarter of 2017. Financial services industry search ad spend on Google in the same period increased by 29 percent.
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Release date
January 2018
Region
United States
Survey time period
Q4 2017

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