Google paid search ad spend growth in the U.S. Q4 2021, by category

Published by Julia Faria, Feb 3, 2023
It was found that travel industry paid search ad spend on Google increased by 40 percent in the fourth quarter of 2021 compared to the corresponding period in the previous year. This growth followed a 2020 of downturns related to the impact of COVID-19. At the same time B2B industry search ad spend on Google grew by 17 percent.

Paid search ad spend growth on Google in the United States in 4th quarter 2021, by industry

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Release date

February 2022

Region

United States

Survey time period

Q4 2021

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Statistics on " Search advertising in the United States "

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Statistics on Search advertising in the United States

Spending

8

Leading players

4

Amazon

5

Bing

3

Google

8

Walmart

4

Marketer perspectives

4

Consumer attitudes

4

Further related statistics

17

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Statistics

Topics

Search advertising in the U.S.Advertising in the United StatesAmazon advertising in the U.S.Digital advertising in the U.S.Digital advertising formats in the U.S.
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