Relevance of influencers on purchase decisions by product category in the U.S. 2017

Which of these products or services have you bought / used in the past 12 months because bloggers / YouTubers or other famous people advertized them?

Relevance of influencers on purchase decisions by product category in the U.S. 2017 The displayed data on the relevance of influencers on purchase decisions by product category shows results of the Statista Global Consumer Survey conducted in the Unites States in 2017. Some 28 percent of respondents stated that in the past 12 months they had bought consumer electronics because bloggers/Youtubers or other famous people advertized them. The Statista Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline und online world of the consumer.
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Which of these products or services have you bought / used in the past 12 months because bloggers / YouTubers or other famous people advertized them?

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The displayed data on the relevance of influencers on purchase decisions by product category shows results of the Statista Global Consumer Survey conducted in the Unites States in 2017. Some 28 percent of respondents stated that in the past 12 months they had bought consumer electronics because bloggers/Youtubers or other famous people advertized them. The Statista Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline und online world of the consumer.
Show more
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