Most popular Netherlands-based influencers on Instagram 2018

Most-followed influencers on Instagram based in the Netherlands as of July 2018

by Raynor de Best, last edited Apr 18, 2019
Most popular Netherlands-based influencers on Instagram 2018 In July 2018, Tavi Castro had the highest number of Instagram followers of all influencers coming from the Netherlands. The bodybuilder and DJ combined two popular trends that can be found in this ranking: influencers either have a background in music such as rapper Lil’ Kleine or pop artist Marco Borsato, or they were beauty vloggers who already acquired fame. Examples of the latter were Moroccan Dutch “Mimi” or Meryem van Os-Karin, Monica Geuze, “Gio” or Giovanni Latooy and television presenter Nicolette van Dam. The social media platform is among the most used apps in the Netherlands.
Instagram sees a lot of exposure in the Netherlands

The numbers provided in this ranking indicate worldwide followers of Dutch Instagrammers. This does not mean, however, they do not have an audience in the Netherlands. The online reach of the brand Instagram, usually defined in marketing as the percentage of visitors that visited specific content at least once during a certain period, was over 50 percent in January 2019.

Relative high usage compared to other countries in Western Europe

When compared to the rest of Europe, the Netherlands ranked among the top countries when it came to Instagram use. At the end of 2018, only Norway, Sweden, Denmark and Turkey saw a larger share of their population that used the photo application.
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Most-followed influencers on Instagram based in the Netherlands as of July 2018

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Number of followers
tavicastro (Tavi Castro)2,456,318
lilkleine (Jorik Scholten)1,232,953
eswaratti (Mimi)994,374
monicageuze (Monica Geuze)981,718
gio (Giovanni Latooy)659,219
nicolettevandam1 (Nicolette van Dam)623,391
beautygloss (Mascha Feoktistova)576,343
croyable (Eelco Roos)433,626
rutgervink (Rutger Vink)431,126
borsato (Marco Borsato)380,599
Number of followers
tavicastro (Tavi Castro)2,456,318
lilkleine (Jorik Scholten)1,232,953
eswaratti (Mimi)994,374
monicageuze (Monica Geuze)981,718
gio (Giovanni Latooy)659,219
nicolettevandam1 (Nicolette van Dam)623,391
beautygloss (Mascha Feoktistova)576,343
croyable (Eelco Roos)433,626
rutgervink (Rutger Vink)431,126
borsato (Marco Borsato)380,599
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by Raynor de Best, last edited Apr 18, 2019
In July 2018, Tavi Castro had the highest number of Instagram followers of all influencers coming from the Netherlands. The bodybuilder and DJ combined two popular trends that can be found in this ranking: influencers either have a background in music such as rapper Lil’ Kleine or pop artist Marco Borsato, or they were beauty vloggers who already acquired fame. Examples of the latter were Moroccan Dutch “Mimi” or Meryem van Os-Karin, Monica Geuze, “Gio” or Giovanni Latooy and television presenter Nicolette van Dam. The social media platform is among the most used apps in the Netherlands.
Instagram sees a lot of exposure in the Netherlands

The numbers provided in this ranking indicate worldwide followers of Dutch Instagrammers. This does not mean, however, they do not have an audience in the Netherlands. The online reach of the brand Instagram, usually defined in marketing as the percentage of visitors that visited specific content at least once during a certain period, was over 50 percent in January 2019.

Relative high usage compared to other countries in Western Europe

When compared to the rest of Europe, the Netherlands ranked among the top countries when it came to Instagram use. At the end of 2018, only Norway, Sweden, Denmark and Turkey saw a larger share of their population that used the photo application.
Show more
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