Statista and Sportfive take the European Football Benchmark – the first football survey that compares the 5 big European leagues – worldwide. In addition to providing domestic fan opinions on the leagues you get to discover what fans from emerging markets U.S. and China think on European football, the clubs, leagues, and sponsors, and the beautiful game in general.
Clubs & fandom: All clubs of the first divisions in England, France, Germany, Italy, and Spain – awareness, image, fan-profile
Sponsors: All main kit sponsors – awareness, preference
Football (social) media: Streaming, pay TV, social media platforms, desired contents, apps, second screen
Hot topics: eSports, CSR, post-pandemic football, VAR, women's football, betting
DIY analyses: Target groups, cross-tables, country comparisons - in the Global Consumer Survey tool