European Football Benchmark 2021

A close-up of fans, clubs, and sponsors

Statista and Sportfive take the European Football Benchmark – the first football survey that compares the 5 big European leagues – worldwide. In addition to providing domestic fan opinions on the leagues you get to discover what fans from emerging markets U.S. and China think on European football, the clubs, leagues, and sponsors, and the beautiful game in general. 

Clubs & fandom: All clubs of the first divisions in England, France, Germany, Italy, and Spain – awareness, image, fan-profile

Sponsors: All main kit sponsors – awareness, preference

Football (social) media: Streaming, pay TV, social media platforms, desired contents, apps, second screen

Hot topics: eSports, CSR, post-pandemic football, VAR, women's football, betting

DIY analyses: Target groups, cross-tables, country comparisons - in the Global Consumer Survey tool

  • 5 leagues
  • 7 countries
  • 110 clubs
  • 450 brands & sponsors
  • 18,700 respondents

Access the Global Consumer Survey now

Report: Fans' views from around the world 2021

Access the report now