Did you check the product physically before purchase?

Consumers checking products in-store before purchasing online in the UK 2015/16 This statistic presents the share of consumers who physically check products before purchasing them online in the United Kingdom according to a survey conducted between November 2015 and January 2016. Of respondents, 14 percent stated that they physically checked a product in-store before buying it online.
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Share of consumers
No74%
Yes, in-store14%
Yes, in competitor sore7%
Yes, already own3%
Yes, family and friends2%
Share of consumers
No74%
Yes, in-store14%
Yes, in competitor sore7%
Yes, already own3%
Yes, family and friends2%
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Description Source More information
This statistic presents the share of consumers who physically check products before purchasing them online in the United Kingdom according to a survey conducted between November 2015 and January 2016. Of respondents, 14 percent stated that they physically checked a product in-store before buying it online.
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Release date
February 2016
Region
United Kingdom
Survey time period
November 2015 to January 2016
Special properties
KPMG UK employees and retailers*
Method of interview
Online survey
Supplementary notes
* Survey data was collected from over 1600 KPMG UK employees and 250 retailers during Black Friday and Christmas period (8 week period from November 2015 to January 2016).

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