Consumers checking products in-store before purchasing online in the UK 2015/16

Published by Statista Research Department, Feb 4, 2016
This statistic presents the share of consumers who physically check products before purchasing them online in the United Kingdom according to a survey conducted between November 2015 and January 2016. Of respondents, 14 percent stated that they physically checked a product in-store before buying it online.

Did you check the product physically before purchase?

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Source

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Release date

February 2016

Region

United Kingdom

Survey time period

November 2015 to January 2016

Special properties

KPMG UK employees and retailers*

Method of interview

Online survey

Supplementary notes

* Survey data was collected from over 1600 KPMG UK employees and 250 retailers during Black Friday and Christmas period (8 week period from November 2015 to January 2016).

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