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Invalid digital ad traffic share worldwide 2019, by region

Published by Statista Research Department, Jan 10, 2023
In a study conducted in 2019 evaluating the state of ad fraud worldwide, it was found that the average global ad traffic that was deemed invalid accounted for 10.8 percent of total digital ad traffic that year. More than 30 percent of ad traffic in China was invalid, while the second largest region based on bot traffic share was North America, at 3.3. percent.

Average share of global ad traffic that was invalid in 2019, by region

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Release date

September 2019

Region

Worldwide

Survey time period

2019

Special properties

figures are estimates

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Statistics on Ad blocking in the United States

Global overview

6

Demographics

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Desktop vs. mobile

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Consumer attitudes

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Monetization

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Topics

Ad blocking in the U.S.Digital advertising in the U.S.Digital advertising formats in the U.S.Digital advertising in CanadaDigital advertising in North America
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