Detected ad blocking sessions on computers in the U.S. 2020

According to a study from 2020, ad blocking use on computers was detected in 18 percent of sessions in the second quarter of 2020. In comparison, in the same quarter in 2018 the observed use was slightly higher, within 21 percent of computer sessions.

Share of sessions in which ad blocking was used on computers by internet users in the United States as of 2nd quarter 2020

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Source

In cooperation with
AudienceProject
Release date

August 2020

Region

United States

Survey time period

Q2 2018 and Q2 2020

Number of respondents

2,000 respondents

Special properties

among internet users

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Statistics on "Digital advertising in the U.S."

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