According to a study from 2020, ad blocking use on computers was detected in 18 percent of sessions in the second quarter of 2020. In comparison, in the same quarter in 2018 the observed use was slightly higher, within 21 percent of computer sessions.
Share of sessions in which ad blocking was used on computers by internet users in the United States as of 2nd quarter 2020
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AudienceProject. (August 19, 2020). Share of sessions in which ad blocking was used on computers by internet users in the United States as of 2nd quarter 2020 [Graph]. In Statista. Retrieved May 19, 2022, from https://www.statista.com/statistics/1172883/ad-blocking-sessions-computers-united-states/
AudienceProject. "Share of sessions in which ad blocking was used on computers by internet users in the United States as of 2nd quarter 2020." Chart. August 19, 2020. Statista. Accessed May 19, 2022. https://www.statista.com/statistics/1172883/ad-blocking-sessions-computers-united-states/
AudienceProject. (2020). Share of sessions in which ad blocking was used on computers by internet users in the United States as of 2nd quarter 2020. Statista. Statista Inc.. Accessed: May 19, 2022. https://www.statista.com/statistics/1172883/ad-blocking-sessions-computers-united-states/
AudienceProject. "Share of Sessions in Which Ad Blocking Was Used on Computers by Internet Users in The United States as of 2nd Quarter 2020." Statista, Statista Inc., 19 Aug 2020, https://www.statista.com/statistics/1172883/ad-blocking-sessions-computers-united-states/
AudienceProject, Share of sessions in which ad blocking was used on computers by internet users in the United States as of 2nd quarter 2020 Statista, https://www.statista.com/statistics/1172883/ad-blocking-sessions-computers-united-states/ (last visited May 19, 2022)
