During a late 2019 analysis of 50 content-focused Alexa sites using display advertising it was found that 86 percent of sites in the sample were not yet using an ad block recovery technology. Such technology allows certain acceptable ads (those meeting criteria set forth by ad block users) to be served despite an ad block being in place.
Share of publisher sites using ad block recovery technology worldwide in 4th quarter 2019
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Statistics on Ad blocking in the United States
Global overview
6
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Demographics
5
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Desktop vs. mobile
6
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Consumer attitudes
4
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Monetization
6
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- Premium Statistic Willingness to support Better Ads-certified websites in the U.S. 2020
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Further related statistics
20
- Most popular iOS ad blockers in Sweden 2018
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- Share of individuals paying for ad blockers in Germany 2020
- Most popular iOS ad blockers in Finland 2018
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- Most popular Android ad blockers in Norway 2018
- Most popular Android ad blockers in the United Kingdom (UK) 2018
- Most popular iOS ad blockers in Germany 2018
- Detected use of ad blockers in Sweden 2020, by device
- Most popular iOS ad blockers in the United kingdom (UK) 2018
- Detected use of ad blockers in Denmark 2020, by device
- Most popular Android ad blockers in Finland 2018
- Ad block usage in the U.S. 2017-2021, by device
- Detected use of ad blockers in Germany 2020, by device
- Leading strategies of marketers in Belgium against ad blocking 2016
- Adoption rates of Big Data collection in the UK 2015, by industry
- Manufacturing industry's new technology adoption barriers 2020
- Fee adoption in legal departments worldwide by fee structure 2018
- Industry 4.0 adoption rate among companies in Indonesia 2019
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Statistics
- Most popular iOS ad blockers in Sweden 2018
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- Ad block usage in the U.S. 2017-2021, by device
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AdPushup. (February 25, 2020). Share of publisher sites using ad block recovery technology worldwide in 4th quarter 2019 [Graph]. In Statista. Retrieved May 28, 2023, from https://www.statista.com/statistics/1100041/share-of-publishers-using-adblcok-recovery-tech-world/
AdPushup. "Share of publisher sites using ad block recovery technology worldwide in 4th quarter 2019." Chart. February 25, 2020. Statista. Accessed May 28, 2023. https://www.statista.com/statistics/1100041/share-of-publishers-using-adblcok-recovery-tech-world/
AdPushup. (2020). Share of publisher sites using ad block recovery technology worldwide in 4th quarter 2019. Statista. Statista Inc.. Accessed: May 28, 2023. https://www.statista.com/statistics/1100041/share-of-publishers-using-adblcok-recovery-tech-world/
AdPushup. "Share of Publisher Sites Using Ad Block Recovery Technology Worldwide in 4th Quarter 2019." Statista, Statista Inc., 25 Feb 2020, https://www.statista.com/statistics/1100041/share-of-publishers-using-adblcok-recovery-tech-world/
AdPushup, Share of publisher sites using ad block recovery technology worldwide in 4th quarter 2019 Statista, https://www.statista.com/statistics/1100041/share-of-publishers-using-adblcok-recovery-tech-world/ (last visited May 28, 2023)
Share of publisher sites using ad block recovery technology worldwide in 4th quarter 2019 [Graph], AdPushup, February 25, 2020. [Online]. Available: https://www.statista.com/statistics/1100041/share-of-publishers-using-adblcok-recovery-tech-world/