During a late 2019 analysis of 50 content-focused Alexa sites using display advertising it was found that 86 percent of sites in the sample were not yet using an ad block recovery technology. Such technology allows certain acceptable ads (those meeting criteria set forth by ad block users) to be served despite an ad block being in place.
Share of publisher sites using ad block recovery technology worldwide in 4th quarter 2019
The source provides the following information on their methodology:
"We reviewed the top 500 Alexa sites and shortlisted 50 content-focused sites ("sample") that use display advertising to generate revenue.
We also filtered out non-English sites to maintain consistency in sample.
The resulting top 50 global publisher sites were analyzed to create this report.
We conducted multiple automated and manual checks to uncover insights about their technology stack and monetization strategies.
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AdPushup. (February 25, 2020). Share of publisher sites using ad block recovery technology worldwide in 4th quarter 2019 [Graph]. In Statista. Retrieved May 25, 2022, from https://www.statista.com/statistics/1100041/share-of-publishers-using-adblcok-recovery-tech-world/
AdPushup. "Share of publisher sites using ad block recovery technology worldwide in 4th quarter 2019." Chart. February 25, 2020. Statista. Accessed May 25, 2022. https://www.statista.com/statistics/1100041/share-of-publishers-using-adblcok-recovery-tech-world/
AdPushup. (2020). Share of publisher sites using ad block recovery technology worldwide in 4th quarter 2019. Statista. Statista Inc.. Accessed: May 25, 2022. https://www.statista.com/statistics/1100041/share-of-publishers-using-adblcok-recovery-tech-world/
AdPushup. "Share of Publisher Sites Using Ad Block Recovery Technology Worldwide in 4th Quarter 2019." Statista, Statista Inc., 25 Feb 2020, https://www.statista.com/statistics/1100041/share-of-publishers-using-adblcok-recovery-tech-world/
AdPushup, Share of publisher sites using ad block recovery technology worldwide in 4th quarter 2019 Statista, https://www.statista.com/statistics/1100041/share-of-publishers-using-adblcok-recovery-tech-world/ (last visited May 25, 2022)
