Acceptable Ads is a whitelisting function of Adblock Plus, which shows selected ads to Adblock Plus users by default. According to the company which develops both Adblock Plus, Acceptable Ads reached 200 million Adblock Plus users worldwide as of March 2020; 13 thousand websites were whitelisted, out of which 90 percent were allowed to do so free of charge. A different source found that 86 percent of publisher sites were not using any ad block recovery technologies.
Selected data on Acceptable Ads worldwide as of March 2020
Indicator
Value
Number of users reached worldwide (in millions)
200
Number of websites benefitting (in thousands)
13
Share of websites benefitting that do so without being charged a fee (in percent)
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Eyeo. (March 4, 2020). Selected data on Acceptable Ads worldwide as of March 2020 [Graph]. In Statista. Retrieved May 25, 2022, from https://www.statista.com/statistics/1215164/acceptable-ads-data/
Eyeo. "Selected data on Acceptable Ads worldwide as of March 2020." Chart. March 4, 2020. Statista. Accessed May 25, 2022. https://www.statista.com/statistics/1215164/acceptable-ads-data/
Eyeo. (2020). Selected data on Acceptable Ads worldwide as of March 2020. Statista. Statista Inc.. Accessed: May 25, 2022. https://www.statista.com/statistics/1215164/acceptable-ads-data/
Eyeo. "Selected Data on Acceptable Ads Worldwide as of March 2020." Statista, Statista Inc., 4 Mar 2020, https://www.statista.com/statistics/1215164/acceptable-ads-data/
Eyeo, Selected data on Acceptable Ads worldwide as of March 2020 Statista, https://www.statista.com/statistics/1215164/acceptable-ads-data/ (last visited May 25, 2022)
