Acceptable Ads is a whitelisting function of Adblock Plus, which shows selected ads to Adblock Plus users by default. According to the company which develops both Adblock Plus, Acceptable Ads reached 200 million Adblock Plus users worldwide as of March 2020; 13 thousand websites were whitelisted, out of which 90 percent were allowed to do so free of charge. A different source found that 86 percent of publisher sites were not
Selected data on Acceptable Ads worldwide as of March 2020
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Statistics on Ad blocking in the United States
Global overview
6
- Premium Statistic Digital advertising spending worldwide 2021-2026
- Premium Statistic Largest digital ad markets worldwide 2020
- Premium Statistic Invalid digital ad traffic share worldwide 2019, by region
- Premium Statistic Adblocking: number of users 2013-2019
- Premium Statistic Number of desktop adblock users worldwide 2013-2021
- Premium Statistic Number of mobile adblocking browser users worldwide 2013-2021
Demographics
5
- Premium Statistic Awareness of ad blocking in the U.S. Q2 2020
- Premium Statistic Ad blocking penetration in the U.S. 2014-2021
- Premium Statistic Adblocking penetration rate in the U.S. Q2 2020, by age group
- Premium Statistic Adblocking penetration rate in the U.S. Q2 2020, by gender
- Premium Statistic Demand for ad blocking software in North America 2021, by country
Desktop vs. mobile
6
- Premium Statistic Desktop ad block usage in the U.S. 2017-2021
- Premium Statistic Desktop ad blocker usage in the U.S. 2021, by age
- Premium Statistic Detected ad blocking sessions on computers in the U.S. 2020
- Premium Statistic Mobile ad block usage in the U.S. 2017-2021
- Premium Statistic Mobile ad blocker usage in the U.S. 2021, by age
- Premium Statistic Detected ad blocking session on mobile devices in the U.S. 2020
Consumer attitudes
4
- Premium Statistic Internet user attitudes towards online ads in the U.S. Q2 2020
- Premium Statistic Attitudes towards online advertising in the U.S. 2022
- Premium Statistic Reasons for adblocking use in the U.S. Q2 2020
- Premium Statistic Whitelisting websites from ad blocking in the United States 2018-2020
Monetization
6
- Premium Statistic Adblock monetization strategies used by publishers in the U.S. 2022
- Premium Statistic Share of publishers using ad block recovery tech worldwide 2019
- Premium Statistic Willingness to support Better Ads-certified websites in the U.S. 2020
- Basic Statistic Acceptable Ads - key figures 2020
- Premium Statistic eyeo GmbH revenue 2015-2020
- Premium Statistic eyeo GmbH net income 2015-2020
Further related statistics
11
- Targeting methods used by digital video advertisers in Canada Q4 2017
- U.S. opinion on companies buying personal data for online ads 2018, by age
- Online ads that lead to irritation among Vietnamese 2019
- Reaction towards online video ads among Vietnamese 2019
- U.S. opinion on companies buying personal data for online ads 2018
- Main reasons to click on Facebook ads among Vietnamese 2019
- Peru: video ad spend 2018-2021
- Spending on Facebook advertising in the U.S. 2020-2021
- Uruguay: largest restaurant digital advertisers 2019
- Digital advertising spending on non-alcoholic beverages Thailand 2017-2021
- Digital ad fraud rate worldwide 2021, by region
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Statistics
- Targeting methods used by digital video advertisers in Canada Q4 2017
- U.S. opinion on companies buying personal data for online ads 2018, by age
- Online ads that lead to irritation among Vietnamese 2019
- Reaction towards online video ads among Vietnamese 2019
- U.S. opinion on companies buying personal data for online ads 2018
- Main reasons to click on Facebook ads among Vietnamese 2019
- Peru: video ad spend 2018-2021
- Spending on Facebook advertising in the U.S. 2020-2021
- Uruguay: largest restaurant digital advertisers 2019
- Digital advertising spending on non-alcoholic beverages Thailand 2017-2021
- Digital ad fraud rate worldwide 2021, by region
Eyeo. (March 4, 2020). Selected data on Acceptable Ads worldwide as of March 2020 [Graph]. In Statista. Retrieved March 22, 2023, from https://www.statista.com/statistics/1215164/acceptable-ads-data/
Eyeo. "Selected data on Acceptable Ads worldwide as of March 2020." Chart. March 4, 2020. Statista. Accessed March 22, 2023. https://www.statista.com/statistics/1215164/acceptable-ads-data/
Eyeo. (2020). Selected data on Acceptable Ads worldwide as of March 2020. Statista. Statista Inc.. Accessed: March 22, 2023. https://www.statista.com/statistics/1215164/acceptable-ads-data/
Eyeo. "Selected Data on Acceptable Ads Worldwide as of March 2020." Statista, Statista Inc., 4 Mar 2020, https://www.statista.com/statistics/1215164/acceptable-ads-data/
Eyeo, Selected data on Acceptable Ads worldwide as of March 2020 Statista, https://www.statista.com/statistics/1215164/acceptable-ads-data/ (last visited March 22, 2023)
Selected data on Acceptable Ads worldwide as of March 2020 [Graph], Eyeo, March 4, 2020. [Online]. Available: https://www.statista.com/statistics/1215164/acceptable-ads-data/