Acceptable Ads - key figures 2020

Acceptable Ads is a whitelisting function of Adblock Plus, which shows selected ads to Adblock Plus users by default. According to the company which develops both Adblock Plus, Acceptable Ads reached 200 million Adblock Plus users worldwide as of March 2020; 13 thousand websites were whitelisted, out of which 90 percent were allowed to do so free of charge. A different source found that 86 percent of publisher sites were not using any ad block recovery technologies.

Selected data on Acceptable Ads worldwide as of March 2020

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Source

Release date

March 2020

Region

Worldwide

Survey time period

as of March 2020

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Statistics on "Ad blocking in the U.S."

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