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Whitelisting websites from ad blocking in the United States 2018-2020

Published by Statista Research Department, Mar 8, 2021
During a 2020 survey fielded in the United States, 54 percent of respondents who used ad blockers stated they had whitelisted selected websites in their ad blockers. In the UK, the share stood at 40 percent.

Share of respondents who have whitelisted selected websites in their ad blocker in the United States in 2018 and 2020

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Source

In cooperation with
AudienceProject
Release date

August 2020

Region

United Kingdom

Survey time period

Q2 2018 and Q2 2020

Number of respondents

14,000*

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".

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Topics

Ad blocking in the U.S.Advertising industry in the U.S.Digital advertising in the U.S.Digital advertising formats in the U.S.Digital advertising in Canada
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