the UK, the share stood at 40 percent.
During a 2020 survey fielded in the United States, 54 percent of respondents who used ad blockers stated they had whitelisted selected websites in their ad blockers. In Share of respondents who have whitelisted selected websites in their ad blocker in the United States in 2018 and 2020
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Statistics on Ad blocking in the United States
Global overview
6
- Premium Statistic Digital advertising spending worldwide 2021-2026
- Premium Statistic Largest digital ad markets worldwide 2020
- Premium Statistic Invalid digital ad traffic share worldwide 2019, by region
- Premium Statistic Adblocking: number of users 2013-2019
- Premium Statistic Number of desktop adblock users worldwide 2013-2021
- Premium Statistic Number of mobile adblocking browser users worldwide 2013-2021
Demographics
5
- Premium Statistic Awareness of ad blocking in the U.S. Q2 2020
- Premium Statistic Ad blocking penetration in the U.S. 2014-2021
- Premium Statistic Adblocking penetration rate in the U.S. Q2 2020, by age group
- Premium Statistic Adblocking penetration rate in the U.S. Q2 2020, by gender
- Premium Statistic Demand for ad blocking software in North America 2021, by country
Desktop vs. mobile
6
- Premium Statistic Desktop ad block usage in the U.S. 2017-2021
- Premium Statistic Desktop ad blocker usage in the U.S. 2021, by age
- Premium Statistic Detected ad blocking sessions on computers in the U.S. 2020
- Premium Statistic Mobile ad block usage in the U.S. 2017-2021
- Premium Statistic Mobile ad blocker usage in the U.S. 2021, by age
- Premium Statistic Detected ad blocking session on mobile devices in the U.S. 2020
Consumer attitudes
4
- Premium Statistic Internet user attitudes towards online ads in the U.S. Q2 2020
- Premium Statistic Attitudes towards online advertising in the U.S. 2022
- Premium Statistic Reasons for adblocking use in the U.S. Q2 2020
- Premium Statistic Whitelisting websites from ad blocking in the United States 2018-2020
Monetization
6
- Premium Statistic Adblock monetization strategies used by publishers in the U.S. 2022
- Premium Statistic Share of publishers using ad block recovery tech worldwide 2019
- Premium Statistic Willingness to support Better Ads-certified websites in the U.S. 2020
- Basic Statistic Acceptable Ads - key figures 2020
- Premium Statistic eyeo GmbH revenue 2015-2020
- Premium Statistic eyeo GmbH net income 2015-2020
Further related statistics
17
- Whitelisting websites from ad blocking in Norway 2018-2020
- Reasons for whitelisting websites from ad blocking in Sweden 2020
- Detected use of ad blockers in Sweden 2020, by device
- Share of individuals paying for ad blockers in Germany 2020
- Detected use of ad blockers in Germany 2020, by device
- Detected use of ad blockers in Denmark 2020, by device
- Most popular Android ad blockers in Norway 2018
- Most popular iOS ad blockers in Sweden 2018
- Most popular Android ad blockers in Sweden 2018
- Most popular iOS ad blockers in Denmark 2018
- Most popular Android ad blockers in Denmark 2018
- Most popular iOS ad blockers in Finland 2018
- Most popular Android ad blockers in the United Kingdom (UK) 2018
- Most popular iOS ad blockers in Norway 2018
- Most popular iOS ad blockers in Germany 2018
- Italy: products purchased at least once online 2017, by gender
- Turnover of the manufacturing industry in Switzerland 2009-2018
Further Content: You might find this interesting as well
Statistics
- Whitelisting websites from ad blocking in Norway 2018-2020
- Reasons for whitelisting websites from ad blocking in Sweden 2020
- Detected use of ad blockers in Sweden 2020, by device
- Share of individuals paying for ad blockers in Germany 2020
- Detected use of ad blockers in Germany 2020, by device
- Detected use of ad blockers in Denmark 2020, by device
- Most popular Android ad blockers in Norway 2018
- Most popular iOS ad blockers in Sweden 2018
- Most popular Android ad blockers in Sweden 2018
- Most popular iOS ad blockers in Denmark 2018
- Most popular Android ad blockers in Denmark 2018
- Most popular iOS ad blockers in Finland 2018
- Most popular Android ad blockers in the United Kingdom (UK) 2018
- Most popular iOS ad blockers in Norway 2018
- Most popular iOS ad blockers in Germany 2018
- Italy: products purchased at least once online 2017, by gender
- Turnover of the manufacturing industry in Switzerland 2009-2018
AudienceProject. (August 19, 2020). Share of respondents who have whitelisted selected websites in their ad blocker in the United States in 2018 and 2020 [Graph]. In Statista. Retrieved March 26, 2023, from https://www.statista.com/statistics/1219849/whitelisting-ad-blocker-usa/
AudienceProject. "Share of respondents who have whitelisted selected websites in their ad blocker in the United States in 2018 and 2020." Chart. August 19, 2020. Statista. Accessed March 26, 2023. https://www.statista.com/statistics/1219849/whitelisting-ad-blocker-usa/
AudienceProject. (2020). Share of respondents who have whitelisted selected websites in their ad blocker in the United States in 2018 and 2020. Statista. Statista Inc.. Accessed: March 26, 2023. https://www.statista.com/statistics/1219849/whitelisting-ad-blocker-usa/
AudienceProject. "Share of Respondents Who Have Whitelisted Selected Websites in Their Ad Blocker in The United States in 2018 and 2020." Statista, Statista Inc., 19 Aug 2020, https://www.statista.com/statistics/1219849/whitelisting-ad-blocker-usa/
AudienceProject, Share of respondents who have whitelisted selected websites in their ad blocker in the United States in 2018 and 2020 Statista, https://www.statista.com/statistics/1219849/whitelisting-ad-blocker-usa/ (last visited March 26, 2023)
Share of respondents who have whitelisted selected websites in their ad blocker in the United States in 2018 and 2020 [Graph], AudienceProject, August 19, 2020. [Online]. Available: https://www.statista.com/statistics/1219849/whitelisting-ad-blocker-usa/