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PC users in the U.S. 2016, by ad blocker usage
PC users in the U.S. 2016, by ad blocker usage
Distribution of PC users in the United States as of June 2016, by ad blocker usage
This statistic shows the distribution of PC users in the United States as of June 2016, based on the ad blocker usage. It was found that 37 percent of respondents said they do not use an ad blocker and did not plan to.
Distribution of PC users in the United States as of June 2016, by ad blocker usage
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| Share of respondents | |
|---|---|
| Continued non-blockers | 37% |
| Ad blockers | 26% |
| Past users | 20% |
| Potential blockers | 17% |
| Share of respondents | |
|---|---|
| Continued non-blockers | 37% |
| Ad blockers | 26% |
| Past users | 20% |
| Potential blockers | 17% |
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Description
Source
More information
This statistic shows the distribution of PC users in the United States as of June 2016, based on the ad blocker usage. It was found that 37 percent of respondents said they do not use an ad blocker and did not plan to.
Show more- Show sources information
- Show publisher information
- Release date
- July 2016
- Region
- United States
- Survey time period
- June 2016
- Number of respondents
- 1,292 respondents
- Age group
- 18 years and older
- Special properties
- desktop/laptop only, oversample of males 18-34 to better understand the target demographic for ad blocking
- Supplementary notes
-
The source provides the following definitions:
Ad blocker: confirmed current user of ad blocker on computer.
Past user: used an ad blocker in the past but currently not installed.
Potential blockers: non-blocker who is likely to use an ad blocker in the next few months.
Continued non-blockers: non-blocker who is not likely to use an ad blocker in the next six months.
Source
- Show sources information
- Show publisher information
- Release date
- July 2016
More information
- Region
- United States
- Survey time period
- June 2016
- Number of respondents
- 1,292 respondents
- Age group
- 18 years and older
- Special properties
- desktop/laptop only, oversample of males 18-34 to better understand the target demographic for ad blocking
- Supplementary notes
-
The source provides the following definitions:
Ad blocker: confirmed current user of ad blocker on computer.
Past user: used an ad blocker in the past but currently not installed.
Potential blockers: non-blocker who is likely to use an ad blocker in the next few months.
Continued non-blockers: non-blocker who is not likely to use an ad blocker in the next six months.
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Statistics on "Ad blocking"
- Overview
The most important statistics
- Global internet advertising revenue in 2015 and 2020 (in billion U.S. dollars)Global internet advertising revenue 2015-2020
- Share of time spent viewing ad-supported vs. non-ad supported content in the United States from 2002 to 2017Share of time spent viewing ad-supported content in the U.S. 2002-2017
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018Internet user attitudes to online ads in the U.S. 2018
- Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018Influence of advertising perception on ad blocking usage in the U.S. 2018
- Adblocking penetration rate worldwide in 2016, by regionAdblocking: penetration rate worldwide 2016, by country
- Adblocking penetration rate in North America in 2016, by countryAdblocking: penetration rate in North America 2016, by country
- Leading adblockers used by consumers in the United States as of May 2017Leading adblockers used in the U.S. 2017
- Share of websites using ad blocker detection worldwide as of August 2017Share of websites using ad blocker detection worldwide 2017
- Monetary impact
The most important statistics
- Cost of ad blocking worldwide from 2013 to 2016 (in billion U.S dollars)Ad blocking cost worldwide 2013-2016
- Comparison of display advertising market value and ad blocking losses worldwide in 2016 and 2017 (in billion U.S. dollars)Display ad market value vs. ad blocking losses worldwide 2016-2017
- Comparison of display advertising market value and ad blocking losses in the United States in 2016 and 2017 (in billion U.S. dollars)Display ad market value vs. ad blocking losses in the U.S. 2016-2017
- Cost of ad blocking in the United States from 2016 to 2020 (in million U.S. dollars)Ad blocking cost in the U.S. 2016-2020
- Mobile adblocking
The most important statistics
- Share of internet users who use an ad-blocker on their mobile at least monthly worldwide in 3rd quarter 2017, by region Mobile ad-blocking usage worldwide Q3 2017, by region
- Number of monthly active users of mobile adblocking browsers as of March 2016, by country (in millions)Number of mobile adblocking browser users 2016, by country
- Monthly mobile ad blocking rates in select countries worldwide as of 3rd quarter 2016Mobile ad blocking rates 2016, by country
- Number of monthly active users of mobile adblocking browsers worldwide in 2015 and 2016 (in millions)Number of mobile adblocking browser users worldwide 2016
- Distribution of smartphone users in the United States as of June 2016, by ad blocker usageSmartphone owners in the U.S. 2016, by ad blocker usage
- Within the past month, have you used an ad blocker on your mobile phone to prevent websites or apps from displaying ads when you visit them?Interest in mobile ad blocking worldwide 2016, by age
- Leading iOS ad blockers used in the United States as of the 2nd quarter 2018Leading iOS ad blockers used in the U.S. 2018
- Leading Android ad blockers used in the United States as of the 2nd quarter 2018Leading Android ad blockers used in the U.S. 2018
- User metrics
The most important statistics
- Number of active desktop adblock plugin users worldwide from January 2010 to December 2016 (in millions)Adblocking: global desktop user number 2010-2016
- Share of ad blocker users worldwide in September 2016, by ageAd blocker users worldwide 2016, by age
- Ad blocking user penetration rate in the United States from 2014 to 2020Ad blocking penetration in the U.S. 2014-2020
- Number of ad blocking users in the United States from 2014 to 2017 (in millions)Number of ad blocking users in the U.S. 2014-2017
- Share of internet users who used an adblocker in the United States as of 2nd quarter 2018, by age groupAdblocking penetration rate in the U.S. Q2 2018, by age group
- Share of internet users who used an adblocker in the United States as of 2nd quarter 2018, by genderAdblocking penetration rate in the U.S. Q2 2018, by gender
- User behavior
The most important statistics
- Awareness of ad blocking in the United States as of the 2nd quarter 2018Awareness of ad blocking in the U.S. 2018
- Number of ad blockers used according to adults in the United States as of September 2017Number of ad blockers used per person in the U.S. 2017
- Leading ad blocking and ad avoidance behaviors among adults in the United States as of September 2017Leading ad avoidance measures used by U.S. adults in 2017
- Reasons for using ad blockers according to internet users in the United States as of May 2017Ad blocking reasons in the U.S. in 2017
- Types of advertising blocked according to smartphone adblock users in the United States as of May 2017Types of ads blocked by smartphone adblockers in the U.S. 2017
- Types of advertising blocked according to PC adblock users in the United States as of May 2017Types of ads blocked by PC adblockers in the U.S. 2017
- Types of advertising blocked according to tablet adblock users in the United States as of May 2017Types of ads blocked by tablet adblockers in the U.S. 2017
- Share of adblock users paying for adblocker programs in the United States as of May 2017Share of paying adblock users in the U.S. 2017
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Statistics
- Desktop adblocking penetration worldwide 2015-2016
- Canada: desktop adblocking rates 2015, by age
- Detected use of ad blockers in Sweden 2018, by device
- Most popular iOS ad blockers in Finland 2018
- Whitelisting websites from ad blocking in Norway 2018
- U.S. consumers who disable adblockers to view content in 2017, by gender
- Most popular iOS ad blockers in Germany 2018
- Detected use of ad blockers in Norway 2018, by device
- Whitelisting websites from ad blocking in Finland 2018
- Most popular Android ad blockers in Sweden 2018
- U.S. consumers who disable adblockers to view content in 2017, by age
- Viewability rate of desktop display ads in Europe H1 2018, by country
- Computer usage in Germany 2008-2017, by age group
- Computer activities of private users in Germany 2013-2015
- Ad blocking usage among internet users worldwide 2015, by gender
- Share of website visitor using adblockers worldwide Q2 2015, by site category
- Most popular iOS ad blockers in the United kingdom (UK) 2018
Studies
- Digital search advertising in the U.S. (DMO)
- Digital classifieds advertising in the U.S. (DMO)
- The state of the blocked web
- Ad blocking
- Digital search advertising in the United Kingdom
- Digital classifieds advertising in the United Kingdom
- Adblocking goes mainstream
- Ad Blocking: Who Blocks Ads, Why, and How to Win Them Back
- Adblocking goes mobile
Statistics on "Ad blocking"
- Global internet advertising revenue in 2015 and 2020 (in billion U.S. dollars)
- Share of time spent viewing ad-supported vs. non-ad supported content in the United States from 2002 to 2017
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018
- Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018
- Adblocking penetration rate worldwide in 2016, by region
- Adblocking penetration rate in North America in 2016, by country
- Leading adblockers used by consumers in the United States as of May 2017
- Share of websites using ad blocker detection worldwide as of August 2017
- Share of marketing professionals who are concerned about the rising use of ad blocking software worldwide from 2016 to 2017
- Cost of ad blocking worldwide from 2013 to 2016 (in billion U.S dollars)
- Comparison of display advertising market value and ad blocking losses worldwide in 2016 and 2017 (in billion U.S. dollars)
- Comparison of display advertising market value and ad blocking losses in the United States in 2016 and 2017 (in billion U.S. dollars)
- Cost of ad blocking in the United States from 2016 to 2020 (in million U.S. dollars)
- Share of internet users who use an ad-blocker on their mobile at least monthly worldwide in 3rd quarter 2017, by region
- Number of monthly active users of mobile adblocking browsers as of March 2016, by country (in millions)
- Monthly mobile ad blocking rates in select countries worldwide as of 3rd quarter 2016
- Number of monthly active users of mobile adblocking browsers worldwide in 2015 and 2016 (in millions)
- Distribution of smartphone users in the United States as of June 2016, by ad blocker usage
- Within the past month, have you used an ad blocker on your mobile phone to prevent websites or apps from displaying ads when you visit them?
- Leading iOS ad blockers used in the United States as of the 2nd quarter 2018
- Leading Android ad blockers used in the United States as of the 2nd quarter 2018
- Number of active desktop adblock plugin users worldwide from January 2010 to December 2016 (in millions)
- Share of ad blocker users worldwide in September 2016, by age
- Ad blocking user penetration rate in the United States from 2014 to 2020
- Number of ad blocking users in the United States from 2014 to 2017 (in millions)
- Share of internet users who used an adblocker in the United States as of 2nd quarter 2018, by age group
- Share of internet users who used an adblocker in the United States as of 2nd quarter 2018, by gender
- Awareness of ad blocking in the United States as of the 2nd quarter 2018
- Number of ad blockers used according to adults in the United States as of September 2017
- Leading ad blocking and ad avoidance behaviors among adults in the United States as of September 2017
- Reasons for using ad blockers according to internet users in the United States as of May 2017
- Types of advertising blocked according to smartphone adblock users in the United States as of May 2017
- Types of advertising blocked according to PC adblock users in the United States as of May 2017
- Types of advertising blocked according to tablet adblock users in the United States as of May 2017
- Share of adblock users paying for adblocker programs in the United States as of May 2017
- Share of consumers who disabled their adblocker in order to view content in the United States as of September 2017
- Desktop adblocking penetration rate worldwide in 1st quarter 2015 and 3rd quarter 2016
- Desktop adblocking rates in Canada as of June 2015, by age group
- Share of detected users of ad blockers in Sweden in 2018, by device
- Most popular ad blockers on iOS devices in Finland in 2018
- Share of respondents who have whitelisted selected websites in their ad blocker in Norway in 2018
- Share of consumers who disabled their adblocker in order to view content in the United States as of September 2017, by gender
- Most popular ad blockers on iOS devices in Germany in 2018
- Share of detected users of ad blockers in Norway in 2018, by device
- Share of respondents who have whitelisted selected websites in their ad blocker in Finland in 2018
- Most popular ad blockers on Android devices in Sweden in 2018
- Share of consumers who disabled their adblocker in order to view content in the United States as of September 2017, by age group
- Viewability rate of desktop display advertising in selected European countries in the 1st half of 2018
- Share of computer users in Germany from 2008 to 2017, by age group
- Share of private computer users who used their PC for the following activities in Germany from 2013 to 2015
- Percentage of internet users using ad blocking worldwide in the 2nd quarter of 2015, by gender
- Percentage of website visitors who use ad blocking worldwide in 2nd quarter 2015, by website category
- Most popular ad blockers on iOS devices in the United Kingdom (UK) in 2018
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