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Leading ways to find influencers by marketers in the U.S. 2019

Published by Statista Research Department, Jan 14, 2021
A January 2019 survey of marketers in the United States found that 71 percent of marketing professionals believed in searching for influencers on social media, while only 23 percent of marketers preferred finding influencers through talent management companies.

Leading ways to find influencers according to marketers in the United States as of January 2019

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Source

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Release date

February 2019

Region

United States

Survey time period

January 15 to 25, 2019

Number of respondents

162 marketers

Special properties

90% of respondents were US-based

Method of interview

Online survey

Supplementary notes

Question: How do you find influencers to partner with?

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