In 2019, 83 percent of Mexican respondents who had access to a smartphone stated they played smartphones games. The activity was most popular among smartphone users aged 25 to 34. In this age bracket, as much as 86 percent of interviewees said they played such games.
Mobile gaming market share
The Mexican gaming market is estimated at 32.2 billion Mexican pesos. 86 percent of this figure is spent on console gaming, followed by mobile gaming with eight percent and desktop gaming with six. In spite of console gaming generating the largest revenues, consoles are only second most popular gaming devices amongst Mexicans, preceded by smartphones by a large margin.
Mobile gaming preferences
The three most popular mobile games genres in Mexico are casual/puzzle games, card games and action & adventure. In terms of spending, over three quarters of mobile gamers do not make in-game purchases. Among the remaining 24 who do make such purchases, the most popular items bought were equipment, game credit and exclusive game content.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Deloitte. (December 6, 2019). Popularity of smartphone gaming in Mexico in 2019 [Graph]. In Statista. Retrieved December 01, 2022, from https://www.statista.com/statistics/1049287/smartphone-gaming-penetration-mexico/
Deloitte. "Popularity of smartphone gaming in Mexico in 2019." Chart. December 6, 2019. Statista. Accessed December 01, 2022. https://www.statista.com/statistics/1049287/smartphone-gaming-penetration-mexico/
Deloitte. (2019). Popularity of smartphone gaming in Mexico in 2019. Statista. Statista Inc.. Accessed: December 01, 2022. https://www.statista.com/statistics/1049287/smartphone-gaming-penetration-mexico/
Deloitte. "Popularity of Smartphone Gaming in Mexico in 2019." Statista, Statista Inc., 6 Dec 2019, https://www.statista.com/statistics/1049287/smartphone-gaming-penetration-mexico/
Deloitte, Popularity of smartphone gaming in Mexico in 2019 Statista, https://www.statista.com/statistics/1049287/smartphone-gaming-penetration-mexico/ (last visited December 01, 2022)