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Common ways of buying digital video ads by U.S. DTC marketers 2019

Leading ways of buying digital video advertising according to direct-to-consumer (DTC) marketers in the United States as of March 2019

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Release date

April 2019


United States

Survey time period

February 18 to March 1, 2019

Number of respondents


Special properties

based on a sample of DTC brands with minimum $1m in ad spend

Method of interview

Online survey

Supplementary notes

*Direct to Consumer Marketers comprised 17% of the total sample.
Question: "In the next 12 months, would you expect the amount of [your company’s/your clients’] spend on the following types of advertising to increase, stay the same or decrease?"

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