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Common ways of buying digital video ads by U.S. DTC marketers 2019

In early 2019 a survey asked U.S. marketers representing direct-to-consumer brands, to share how they were purchasing digital video advertising. The survey results show that, most commonly an external media buying agency was used, as per 66 percent of respondents, or an internal team took care of purchasing digital video ads, as was indicated by 58 percent of DTC marketers.

Leading ways of buying digital video advertising according to direct-to-consumer (DTC) marketers in the United States as of March 2019

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Release date

April 2019


United States

Survey time period

February 18 to March 1, 2019

Number of respondents


Special properties

based on a sample of DTC brands with minimum $1m in ad spend

Method of interview

Online survey

Supplementary notes

*Direct to Consumer Marketers comprised 17% of the total sample.
Question: "In the next 12 months, would you expect the amount of [your company’s/your clients’] spend on the following types of advertising to increase, stay the same or decrease?"

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