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Roadside and bus out-of-home (OOH) ad cover by age group UK 2018

These figures show that if an advertising campaign took over all roadside ad frames in the United Kingdom (UK), they would reach 87.8 percent of all adults and 94.3 percent of 15 to 24-year-olds. These statistics come from research carried out in 2018. Roadside advertising and bus advertising are two examples of out-of-home (OOH) advertising.

Weekly cover of all roadside and bus out-of-home (OOH) advertising in the United Kingdom (UK) in 2018, by age group

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Release date

February 2018


United Kingdom

Survey time period


Age group

15 years and older

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Statistics on "Out-of-home advertising in the United Kingdom (UK)"

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