These figures show that if an advertising campaign took over all roadside ad frames in the United Kingdom (UK), they would reach 87.8 percent of all adults and 94.3 percent of 15 to 24-year-olds. These statistics come from research carried out in 2018. Roadside advertising and bus advertising are two examples of out-of-home (OOH) advertising.
Weekly cover of all roadside and bus out-of-home (OOH) advertising in the United Kingdom (UK) in 2018, by age group
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Statistics on Out-of-home advertising in the United Kingdom (UK)
Overview
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- Premium Statistic Outdoor ad spending worldwide from 2000-2024, by region
- Premium Statistic Advertising spending in Western Europe 2017-2024, by medium
- Premium Statistic Outdoor advertising spending in Western Europe 2000-2024
- Premium Statistic Revenue of outdoor advertising companies worldwide 2021
- Premium Statistic Market cap of leading OOH companies in Europe 2021
UK market
6
- Premium Statistic Advertising revenue in the United Kingdom (UK) 2014-2027, by media
- Premium Statistic Advertising spending growth in the UK 2018-2022
- Premium Statistic OOH advertising spending in the United Kingdom (UK) 2011-2021
- Premium Statistic Outdoor advertising revenue in the UK 2005-2022, by environment
- Premium Statistic OOH advertising spending growth in the United Kingdom (UK) 2017-2023
- Premium Statistic Out-of-home advertising average inflation in the United Kingdom (UK) 2014-2022
DOOH
7
- Premium Statistic Digital outdoor advertising revenue in the UK 2011-2020, by environment
- Premium Statistic Digital outdoor advertising revenue in the United Kingdom (UK) Q1 2011-Q2 2020
- Premium Statistic DOOH ad spending growth in the UK 2018-2023
- Premium Statistic Digital share of OOH advertising revenue in the UK 2011-2022
- Premium Statistic DOOH advertising adoption in the UK 2021
- Premium Statistic Programmatic DOOH advertising benefits in the UK 2021
- Premium Statistic Number of DOOH screens in Great Britain 2020-2023
Audience and exposure
7
- Premium Statistic Time needed for commute in Great Britain, by transportation 2020
- Premium Statistic Change in number of commuting trips since arrival of COVID-19 in the U.K. 2020
- Premium Statistic Retail footfall year-on-year change in the UK December 2021, by location
- Premium Statistic OOH audience exposure growth predictions in the UK 2021, by location
- Premium Statistic Consumer trust in advertising in the UK 2022, by media
- Premium Statistic Response of UK adults to OOH ads 2020, by audience type
- Premium Statistic Response of UK adults to OOH ads 2020, by type
Further related statistics
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- Out-of-home (OOH) ad spend by category UK 2018
- Time under influence of OOH advertising in cities in Great Britain 2017
- Share of digital in OOH ads worldwide 2016, by format
- Number of OOH ad frames in Great Britain 2020-2023
- Global digital & physical OOH revenue 2015-2020
- Share of heavy OOH ad viewers using selected transport in the U.S 2019
- Public transport advertising spending growth in China 2017-2018, by type
- Share of Canadian internet users who viewed OOH ads 2016, by format and age
- Share of heavy OOH advertising viewers in the U.S. 2019, by age
- Traditional out-of-home ad revenue in the Netherlands 2019-2020
- Outdoor advertising revenue in Norway 2006-2016
- Share of digital in OOH ad sales worldwide 2010-2018
- Share of heavy OOH advertising viewers in the U.S. 2019, by income
- Share of Canadian internet users who viewed OOH ads 2016, by format and gender
- Share of heavy OOH advertising viewers in the U.S. 2019, by gender
- Share of heavy OOH advertising viewers in the U.S. 2019, by ethnicity
- Out-of-home advertising revenue in Sweden from 2010-2019
Further Content: You might find this interesting as well
Statistics
- Out-of-home (OOH) ad spend by category UK 2018
- Time under influence of OOH advertising in cities in Great Britain 2017
- Share of digital in OOH ads worldwide 2016, by format
- Number of OOH ad frames in Great Britain 2020-2023
- Global digital & physical OOH revenue 2015-2020
- Share of heavy OOH ad viewers using selected transport in the U.S 2019
- Public transport advertising spending growth in China 2017-2018, by type
- Share of Canadian internet users who viewed OOH ads 2016, by format and age
- Share of heavy OOH advertising viewers in the U.S. 2019, by age
- Traditional out-of-home ad revenue in the Netherlands 2019-2020
- Outdoor advertising revenue in Norway 2006-2016
- Share of digital in OOH ad sales worldwide 2010-2018
- Share of heavy OOH advertising viewers in the U.S. 2019, by income
- Share of Canadian internet users who viewed OOH ads 2016, by format and gender
- Share of heavy OOH advertising viewers in the U.S. 2019, by gender
- Share of heavy OOH advertising viewers in the U.S. 2019, by ethnicity
- Out-of-home advertising revenue in Sweden from 2010-2019
Route Research. (February 7, 2018). Weekly cover of all roadside and bus out-of-home (OOH) advertising in the United Kingdom (UK) in 2018, by age group [Graph]. In Statista. Retrieved April 01, 2023, from https://www.statista.com/statistics/1054187/roadside-and-bus-ooh-cover-weekly-by-agr-group-united-kingdom-uk/
Route Research. "Weekly cover of all roadside and bus out-of-home (OOH) advertising in the United Kingdom (UK) in 2018, by age group." Chart. February 7, 2018. Statista. Accessed April 01, 2023. https://www.statista.com/statistics/1054187/roadside-and-bus-ooh-cover-weekly-by-agr-group-united-kingdom-uk/
Route Research. (2018). Weekly cover of all roadside and bus out-of-home (OOH) advertising in the United Kingdom (UK) in 2018, by age group. Statista. Statista Inc.. Accessed: April 01, 2023. https://www.statista.com/statistics/1054187/roadside-and-bus-ooh-cover-weekly-by-agr-group-united-kingdom-uk/
Route Research. "Weekly Cover of All Roadside and Bus Out-of-home (Ooh) Advertising in The United Kingdom (Uk) in 2018, by Age Group." Statista, Statista Inc., 7 Feb 2018, https://www.statista.com/statistics/1054187/roadside-and-bus-ooh-cover-weekly-by-agr-group-united-kingdom-uk/
Route Research, Weekly cover of all roadside and bus out-of-home (OOH) advertising in the United Kingdom (UK) in 2018, by age group Statista, https://www.statista.com/statistics/1054187/roadside-and-bus-ooh-cover-weekly-by-agr-group-united-kingdom-uk/ (last visited April 01, 2023)
Weekly cover of all roadside and bus out-of-home (OOH) advertising in the United Kingdom (UK) in 2018, by age group [Graph], Route Research, February 7, 2018. [Online]. Available: https://www.statista.com/statistics/1054187/roadside-and-bus-ooh-cover-weekly-by-agr-group-united-kingdom-uk/