Opinion on online product ratings on e-commerce websites in India 2019

According to a survey conducted during the pre-festive season in India, a majority of respondents, at 38 percent, thought product ratings on ecommerce sites had some positive bias. On the other hand, five percent of consumers thought that ratings on online retail sites had a high negative bias. The pre-festive season in the country refers to the annual Hindu festivals of Dusshera and Deepavali when retail sales usually peak.

Opinion on online product ratings on e-commerce websites according to consumers across India in 2019

Share of respondents
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Release date

October 2019



Survey time period

August to October 2019

Number of respondents

8,382 respondents

Special properties

across more than 220 districts

Method of interview

Online survey

Supplementary notes

The survey question was phrased as follows: 'How do you find ratings on eCommerce sites for majority of the products?'

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