Most valuable Chinese home appliance brands according to BrandZ 2019

According to Milward Brown's BrandZ China Top 100 ranking in 2019, the robotic vacuum brand ECOVACS was included to the ranking for the first time with a brand value of 751 million U.S. dollars. Haier, specializing in consumer electronics and home appliances, was the leading home appliance brand in China with over 16 billion U.S. dollars of brand value. Driven by middle-class consumer interest in smart home technology, Haier and Midea started to develop artificial intelligence technology.

Brand value of the leading Chinese home appliance brands in BrandZ China Top 100 ranking in 2019

Brand value in million U.S. dollars
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Source

Release date

May 2019

Region

China

Survey time period

2019

Method of interview

Online survey

Supplementary notes

BrandZ Top 100 most valuable Chinese brands ranking combines rigorously analyzed market data from Bloomberg with extensive consumer insights from over 3.7 million consumers around the world, covering more than 166,000 different brands in over 50 markets – including opinions from nearly 290,000 Chinese consumers on over 1,100 brands in 75 categories.
There are four eligibility criteria for selecting the Chinese brands: 1) each brand was originally created by a mainland China enterprise; 2) each brand is owned by a publicly traded enterprise, or its financials are publicly published; 3) bank brands derive at least 20 percent of earnings from retail banking; 4) Chinese unicorn brands have their most recent valuation freely accessible.

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