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Most valuable Chinese home appliance brands according to BrandZ 2020

Brand power of the leading Chinese home appliance brands in BrandZ China Top 50 ranking in 2020

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Source

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Release date

July 2020

Region

China

Survey time period

2020

Method of interview

Online survey

Supplementary notes

The ranking combines rigorously analyzed market data from Bloomberg with extensive consumer insights from over 3.7 million consumers around the world, covering more than 166,000 different brands in over 50 markets. Based on the extensive BrandZTM database and Google’s expertise, 231 brands in 14 categories were selected in the preliminary lists.
There are two eligibility criteria for selecting the Chinese brands: 1) each brand was originally created by a mainland China enterprise; 2) each brand derives a portion of revenue from overseas business.

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