Expected shopping locations on Black Friday in Denmark 2018-2019

Physical stores became a less popular location for Black Friday shopping among Danes in 2019, compared to 2018. In detail, 43 percent of Danish online shoppers planned to do their shopping in physical stores during Black Friday in 2019, whereas the corresponding percentage the year before was 45 percent. 59 percent of the respondents in 2019 expected to purchase from Danish webshops.

Where do you expect to go shopping on Black Friday?

Physical stores45%43%
Danish webshpos56%59%
Foreign webshops21%22%
Don't know24%22%
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Release date

November 2019



Survey time period


Number of respondents

692 respondents

Supplementary notes

This question was phrased by the source as follows: "Hvor forventer du at købe Black Friday tilbud?"

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