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Brazil: main e-commerce categories by revenue share in Black Week 2020

In 2020, the leading category for online retail sales in Brazil during the so-called 'Black Week' – from Black Friday's Eve to Cyber Monday – was that of home appliances and heating, ventilation, and air conditioning (HVAC). It accounted for nearly 19 percent of the e-commerce revenue during that five-day period. Telephony ranked second with an 18.84 percent share. According to another source, the sales revenue generated from online shopping on Black Friday's Eve and on Black Friday combined amounted to over four billion Brazilian reals in 2020.

Leading e-commerce categories based on share of revenue from Black Friday's Eve to Cyber Monday in Brazil in 2020

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Release date

December 2020



Survey time period

November 26 to 30, 2020*

Supplementary notes

* The measured period goes from the Thursday before Black Friday until the following Cyber Monday.

** Heating, ventilation, and air conditioning.

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