Brazil: main e-commerce categories by revenue share in Black Week 2017

This statistic displays the main e-commerce categories during 'Black Week' in Brazil, from November 23 to 27 of 2017. The measured period starts the day before Black Friday and lasts until the following Cyber Monday. The leading category for online retail sales during these five days was home appliances, with a 22 percent share of e-commerce revenue.

Leading e-commerce categories based on share of revenue from Black Friday's Eve to Cyber Monday in Brazil in 2017

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Release date

November 2017



Survey time period

November 23 to 27, 2017*

Supplementary notes

* The measured period goes from the Thursday before Black Friday until the following Cyber Monday.

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