Brazil: Black Week online shopping sales revenue 2018-2019

In 2019, from the eve of Black Friday (that is, November 28) to Cyber Monday (December 2), online retail sales in Brazil amounted to 5.96 billion Brazilian reals (approximately 1.41 billion U.S. dollars at December 2, 2019 exchange rates). During the corresponding five-day shopping season in 2018 (from November 22 to 26), e-commerce sales revenue amounted to 4.4 billion Brazilian reals (or 1.13 billion dollars at November 26, 2018 exchange rates). Also in 2019, most consumers in Brazil shopped online on Black Friday using smartphones.

Online shopping sales revenue from Black Friday's Eve to Cyber Monday in Brazil in 2018 and 2019

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Release date

December 2019



Survey time period

2018 to 2019*

Supplementary notes

* The measured period goes from the Thursday before Black Friday until the following Cyber Monday. In 2019, Black Week lasted from November 28 to December 2.
** Figure calculated by Statista based on the source's data.

According to, one Brazilian real equaled 0.236912 on December 2, 2019, and 0.257745 U.S. dollars on November 26, 2018.

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Statistics on "Black Friday e-commerce in Brazil"

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