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Italy: desired insights regarding DTS measurement 2018

Desired insights regarding measurement of DTS (Drive-to-Store) advertising in Italy in 2018

by Daniela Coppola, last edited Jul 9, 2019
Italy: desired insights regarding DTS measurement 2018 This graph shows the result of a survey about the desired insights regarding the measurement of DTS (Drive-to-Store) advertising in Italy in 2018. According to data, the largest group of respondents (36 percent) wished to count the number of in-store visits related to drive-to-store campaigns. Similarly, 24 percent of interviewees aimed to know the number of incremental in-store visits, whereas 20 percent would analyze the amount of revenues generated by the DTS advertising.
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Desired insights regarding measurement of DTS (Drive-to-Store) advertising in Italy in 2018

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