Italy: breakdown of programmatic advertising negotiations 2018

The statistic shows the breakdown of programmatic advertising negotiation in Italy in 2018. Interestingly enough, the principal mechanism to negotiate advertising spaces was the RTB (real time business), which was the favorite channel for 40 percent of the negotiations.

Breakdown of programmatic advertising negotiations in Italy in 2018

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Sources

Release date

March 2019

Region

Italy

Survey time period

2018

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