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Italy: breakdown of programmatic advertising negotiations 2018

Breakdown of programmatic advertising negotiations in Italy in 2018

by Daniela Coppola, last edited Jul 30, 2019
Italy: breakdown of programmatic advertising negotiations 2018 The statistic shows the breakdown of programmatic advertising negotiation in Italy in 2018. Interestingly enough, the principal mechanism to negotiate advertising spaces was the RTB (real time business), which was the favorite channel for 40 percent of the negotiations.
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Breakdown of programmatic advertising negotiations in Italy in 2018

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