Monetized video ad impression share worldwide 2017-2018, by device

This statistic shows the distribution of monetized video advertising impressions worldwide as fo the 3rd quarter of 2018, broken down by device. The findings show that mobile accounted for 53 percent of monetized video ad impressions served worldwide in the third quarter of 2018, up from 24 percent a year earlier.

Distribution of monetized video advertising impressions worldwide as of 3rd quarter 2018, by device

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Release date

November 2018



Survey time period

Q1 2017 to Q3 2018

Special properties

based on ten trillion advertiser bids on the PubMatic platform

Supplementary notes

Monetized impressions are defined as impressions that were sold through the PubMatic platform; broader industry metrics may vary.

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Statistics on "Video advertising and marketing"

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