Men's and Women's World Cup TV ad spend in the U.S. 2018 and 2019

Published by Michele Majidi, Jan 5, 2023
During the 2019 Women's Soccer World Cup, advertisers spent 96 million U.S. dollars on ads aired on U.S. TV networks belonging to Fox and NBCU Telemundo. In comparison, a year earlier, when the Men's World Cup was broadcast on U.S. TV, advertising spending reached 350 million U.S dollars.

TV advertising spending during the FIFA Women's and Men's World Cup on TV networks in the United States in 2018 and 2019 (in million U.S. dollars)

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Release date

September 2019

Region

United States

Survey time period

2018 and 2019

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