Trust in advertising in Saudi Arabia 2015, by medium

To what extent do you trust the following forms of advertising/recommendation?

Trust in advertising in Saudi Arabia 2015, by medium This chart shows how much consumers from Saudi Arabia trusted various kinds of advertising in the first quarter of 2015. According to the survey results, personal recommendations were the most trusted form of advertising with 85 percent of respondents stating that they somewhat or completely trusted recommendations they got from friends and acquaintances. TV was the most trusted among traditional media. TV ad spend is expected to amount to eight million U.S. dollars in Saudi Arabia in 2017. The medium attracting highest ad investment in the country is out-of-home, trusted by 64 percent of the online population.
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To what extent do you trust the following forms of advertising/recommendation?

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Share of respondents who answered "trust somewhat" or "trust completely"
Recommendation from people I know85%
Branded websites76%
Brand sponsorships73%
Editorial content such as newspaper articles71%
Consumer opinions posted online71%
TV ads70%
Newspaper ads69%
Magazine ads65%
Product placement on TV65%
Billboards and other outdoor advertising64%
Radio ads62%
E-mails I signed up for59%
Ads before movies58%
Social media advertising57%
Online video ads55%
Search advertising52%
Online banner ads49%
Ads on mobile devices48%
Text ads on mobile phones41%
Share of respondents who answered "trust somewhat" or "trust completely"
Recommendation from people I know85%
Branded websites76%
Brand sponsorships73%
Editorial content such as newspaper articles71%
Consumer opinions posted online71%
TV ads70%
Newspaper ads69%
Magazine ads65%
Product placement on TV65%
Billboards and other outdoor advertising64%
Radio ads62%
E-mails I signed up for59%
Ads before movies58%
Social media advertising57%
Online video ads55%
Search advertising52%
Online banner ads49%
Ads on mobile devices48%
Text ads on mobile phones41%
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This chart shows how much consumers from Saudi Arabia trusted various kinds of advertising in the first quarter of 2015. According to the survey results, personal recommendations were the most trusted form of advertising with 85 percent of respondents stating that they somewhat or completely trusted recommendations they got from friends and acquaintances. TV was the most trusted among traditional media. TV ad spend is expected to amount to eight million U.S. dollars in Saudi Arabia in 2017. The medium attracting highest ad investment in the country is out-of-home, trusted by 64 percent of the online population.
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