Share of make-up and skin care app users in China 2018-2019, by city tier

Published by
Lai Lin Thomala,
Jan 22, 2021
As of December 2019, 34 percent of beauty app users were from second-tier cities in China. Meanwhile, beauty app users from the fifth-tier cities reached the highest year-on-year growth of more than six percent in 2019.

Distribution of make-up and skin care app users in China in December 2018 and December 2019, by city tier

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