About half of female Italian users seemed to prefer mostly influencers posting content about beauty and clothing, a survey from 2019 revealed. Among women, the category of food ranked as the third-most popular (43 percent), while male users followed more sport & fitness and entertainment influencers (both with 36 percent).
Popular influencers' categories in Italy in 2019, by users' gender
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Popular influencers' categories in Italy in 2019, by users' age group
- Popular influencers' categories among followers in Italy in 2019
- Reasons for following brands according to social media promoters worldwide 2015
- Social media influencers' impact on different age groups Singapore 2018
- Most trusted types of influencers in Canada 2019
- Human influencers' impact on purchasing decisions Singapore 2020
- Reasons for following brands according to social media sharers worldwide 2015
- Actions taken by social media promoters after hearing about brands on social 2015
- Influencer marketing budget allocation in the U.S. 2019
- Value per post of leading Spanish fashion accounts on Instagram 2019
- Value per post of leading Italian travel accounts on Instagram 2019
Ipsos. (June 5, 2020). Popular influencers' categories in Italy in 2019, by users' gender [Graph]. In Statista. Retrieved June 25, 2022, from https://www.statista.com/statistics/1125732/popular-influencers-categories-by-users-gender-italy/
Ipsos. "Popular influencers' categories in Italy in 2019, by users' gender." Chart. June 5, 2020. Statista. Accessed June 25, 2022. https://www.statista.com/statistics/1125732/popular-influencers-categories-by-users-gender-italy/
Ipsos. (2020). Popular influencers' categories in Italy in 2019, by users' gender. Statista. Statista Inc.. Accessed: June 25, 2022. https://www.statista.com/statistics/1125732/popular-influencers-categories-by-users-gender-italy/
Ipsos. "Popular Influencers' Categories in Italy in 2019, by Users' Gender." Statista, Statista Inc., 5 Jun 2020, https://www.statista.com/statistics/1125732/popular-influencers-categories-by-users-gender-italy/
Ipsos, Popular influencers' categories in Italy in 2019, by users' gender Statista, https://www.statista.com/statistics/1125732/popular-influencers-categories-by-users-gender-italy/ (last visited June 25, 2022)