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Popular influencers' categories in Italy in 2019, by users' gender

Published by Statista Research Department, Jan 14, 2021
About half of female Italian users seemed to prefer mostly influencers posting content about beauty and clothing, a survey from 2019 revealed. Among women, the category of food ranked as the third-most popular (43 percent), while male users followed more sport & fitness and entertainment influencers (both with 36 percent).

Popular influencers' categories in Italy in 2019, by users' gender

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Source

In cooperation with
Ipsos
Release date

June 2020

Region

Italy

Survey time period

March and April 2019

Number of respondents

692 respondents

Special properties

male (N=316); female (N=376)

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

This question was phrased by the source as follows: "Mi hai detto che segui celebrities e influencer. In particolare, di cosa parlano quelli che segui maggiormente?"

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