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Most used live streaming platforms for live streaming shopping in China 2020

According to the survey on live streaming in China, approximately 61 percent of respondents purchased goods on Taobao Live while watching live streaming. Meanwhile, around 26 percent of respondents shopped in live streaming sales on the video sharing platform Kuaishou.

Leading live streaming platforms respondents shopped from while watching shopping live streaming in China as of May 2020

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Source

In cooperation with
DATA100 Insight
Release date

June 2020

Region

China

Survey time period

May 2020

Number of respondents

3,106 respondents

Age group

under 40 years

Special properties

among residents of first- to fourth-tier cities

Supplementary notes

Survey question: Which platforms have you shopped from?

The survey was conducted among respondents who were:
50 percent female and 50 percent male;
Eight percent under 18 years old, 27 percent between 18 and 25 years old, 18 percent between 26 and 30 years, 14 percent between 31 and 35 years, 12 percent between 36 and 40 years.
27 percent from first-tier cites, 27 percent from second-tier cities, 27 percent from third-tier cities and 19 percent from fourth-tier cities.

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