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Share of influencers who support politicians using influencer content U.S. 2020

Share of influencers who think it is a good idea for presidential candidates to use influencers to spread their message in the United States in February and September 2020

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Source

In cooperation with
The Shelf
Release date

November 2020

Region

United States

Survey time period

February and September 2020

Number of respondents

*

Age group

14 years and older

Special properties

all respondents were influencers

Method of interview

Online survey

Supplementary notes

*February survey sample - 312; September survey sample 94
The influencer pool for both surveys was made up of social media users who have at least 15,000 followers on Instagram.
Questions used for the survey : "Do you think it’s a good idea for political presidential candidates to use influencers to spread their message?"
Figures were rounded.

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