According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 53 percent of female respondents who had already purchased an item endorsed by an influencer in Vietnam stated that the reason for their purchase was that they were convinced by the promotion from the influencer. Around 48 percent of male respondents agreed with the same reason.
Reasons for purchasing a product endorsed by an influencer in Vietnam as of May 2023, by gender
Characteristic
Female
Male
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Rakuten Insight. (June 12, 2023). Reasons for purchasing a product endorsed by an influencer in Vietnam as of May 2023, by gender [Graph]. In Statista. Retrieved September 16, 2024, from https://www.statista.com/statistics/1201546/vietnam-reasons-for-buying-products-with-influencer-endorsement-by-gender/
Rakuten Insight. "Reasons for purchasing a product endorsed by an influencer in Vietnam as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed September 16, 2024. https://www.statista.com/statistics/1201546/vietnam-reasons-for-buying-products-with-influencer-endorsement-by-gender/
Rakuten Insight. (2023). Reasons for purchasing a product endorsed by an influencer in Vietnam as of May 2023, by gender. Statista. Statista Inc.. Accessed: September 16, 2024. https://www.statista.com/statistics/1201546/vietnam-reasons-for-buying-products-with-influencer-endorsement-by-gender/
Rakuten Insight. "Reasons for Purchasing a Product Endorsed by An Influencer in Vietnam as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201546/vietnam-reasons-for-buying-products-with-influencer-endorsement-by-gender/
Rakuten Insight, Reasons for purchasing a product endorsed by an influencer in Vietnam as of May 2023, by gender Statista, https://www.statista.com/statistics/1201546/vietnam-reasons-for-buying-products-with-influencer-endorsement-by-gender/ (last visited September 16, 2024)
Reasons for purchasing a product endorsed by an influencer in Vietnam as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201546/vietnam-reasons-for-buying-products-with-influencer-endorsement-by-gender/
