The graph shows data on the programmatic digital display advertising spending in the United States from 2016 to 2020, broken down by channel. In 2017, open exchange spending amounted to 9.4 billion U.S. dollars, and this figure was forecast to further grow to 12.75 billion by the end of 2020.
Programmatic digital display ad spending in the United States from 2016 to 2020, by channel (in billion U.S. dollars)
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eMarketer. (April 6, 2018). Programmatic digital display ad spending in the United States from 2016 to 2020, by channel (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 26, 2022, from https://www.statista.com/statistics/329217/programmatic-display-ad-spend-channel-usa/
eMarketer. "Programmatic digital display ad spending in the United States from 2016 to 2020, by channel (in billion U.S. dollars)." Chart. April 6, 2018. Statista. Accessed June 26, 2022. https://www.statista.com/statistics/329217/programmatic-display-ad-spend-channel-usa/
eMarketer. (2018). Programmatic digital display ad spending in the United States from 2016 to 2020, by channel (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 26, 2022. https://www.statista.com/statistics/329217/programmatic-display-ad-spend-channel-usa/
eMarketer. "Programmatic Digital Display Ad Spending in The United States from 2016 to 2020, by Channel (in Billion U.S. Dollars)." Statista, Statista Inc., 6 Apr 2018, https://www.statista.com/statistics/329217/programmatic-display-ad-spend-channel-usa/
eMarketer, Programmatic digital display ad spending in the United States from 2016 to 2020, by channel (in billion U.S. dollars) Statista, https://www.statista.com/statistics/329217/programmatic-display-ad-spend-channel-usa/ (last visited June 26, 2022)