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Programmatic display ad spending in the U.S. 2016-2020, by channel

Programmatic digital display ad spending in the United States from 2016 to 2020, by channel

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Release date

April 2018

Region

United States

Survey time period

2016 to 2017

Special properties

includes native ads and ads on social media; includes advertising that appears on desktop/laptop computers as well as mobile phones, tablets and other internet-connected devices

Supplementary notes

* Forecast.
The source provided the following note: "Open exchange includes ads transacted through a public RTB auction in which any buyer or seller can participate, also known as open auction or open marketplace."

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