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Programmatic display ad spending in the U.S. 2016-2020, by channel
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Programmatic display ad spending in the U.S. 2016-2020, by channel
Programmatic digital display ad spending in the United States from 2016 to 2020, by channel (in billion U.S. dollars)
by A. Guttmann,
last edited
Oct 1, 2018
The graph shows data on the programmatic digital display advertising spending in the United States from 2016 to 2020, broken down by channel. In 2017, open exchange spending amounted to 9.4 billion U.S. dollars, and this figure was forecast to further grow to 12.75 billion by the end of 2020.
Programmatic digital display ad spending in the United States from 2016 to 2020, by channel (in billion U.S. dollars)
| Open exchange | Private marketplace | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| Open exchange | Private marketplace | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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by A. Guttmann,
last edited
Oct 1, 2018
The graph shows data on the programmatic digital display advertising spending in the United States from 2016 to 2020, broken down by channel. In 2017, open exchange spending amounted to 9.4 billion U.S. dollars, and this figure was forecast to further grow to 12.75 billion by the end of 2020.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- April 2018
- Region
- United States
- Survey time period
- 2016 to 2017
- Special properties
- includes native ads and ads on social media; includes advertising that appears on desktop/laptop computers as well as mobile phones, tablets and other internet-connected devices
- Supplementary notes
-
* Forecast.
The source provided the following note: "Open exchange includes ads transacted through a public RTB auction in which any buyer or seller can participate, also known as open auction or open marketplace."
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- April 2018
More information
- Region
- United States
- Survey time period
- 2016 to 2017
- Special properties
- includes native ads and ads on social media; includes advertising that appears on desktop/laptop computers as well as mobile phones, tablets and other internet-connected devices
- Supplementary notes
-
* Forecast.
The source provided the following note: "Open exchange includes ads transacted through a public RTB auction in which any buyer or seller can participate, also known as open auction or open marketplace."
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Statistics on "Programmatic advertising"
- Overview
The most important statistics
- Global programmatic advertising spending in 2017 and 2019 (in billion U.S. dollars)Programmatic ad spending worldwide 2017-2019
- Programmatic digital display advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2013-2020
- Share of marketing professionals who bought media programmatically in the United States as of July 2017Popularity of programmatic media buying among U.S. marketers 2017
- Share of digital marketers spending the majority of their ad budgets on programmatic advertising in the United States in 2017, by mediumShare of U.S. marketers spending most on programmatic ads 2017, by medium
- Programmatic digital display ad spending in the United States from 2016 to 2020, by transaction method (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2016-2020, by transaction method
- Leading methods of purchasing advertising programmatically according to marketers in the United States as of March 2016Programmatic advertising bought by marketers in the U.S. 2016, by method
- Programmatic digital display ad spending in the United States from 2016 to 2020, by channel (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2016-2020, by channel
- Average number of ad networks, exchanges and supply-side platforms (SSPs) used by publishers in the United States from June 2016 to June 2018Average number of ad networks, exchanges and SSPs used by U.S. publishers 2016-2018
- Mobile programmatic
The most important statistics
- Mobile programmatic digital display advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)Mobile programmatic display ad spend in the U.S. 2014-2019
- Share of programmatic in mobile display advertising spending in the United States from 2014 to 2019Share of programmatic in mobile display ad spend in the U.S. 2014-2019
- Change in mobile programmatic display advertising spending in the United States from 2014 to 2019Mobile programmatic display ad spend growth in the U.S. 2014-2019
- What are the pain points that inhibit adoption of mobile programmatic?Obstacles to adoption of mobile programmatic advertising worldwide 2016
- What goals are you trying to achieve via mobile programmatic advertising today?Goals of mobile programmatic advertising worldwide 2016
- What are the most popular targeting parameters for mobile ads you buy via programmatic channels?Targeting parameters of mobile programmatic advertising worldwide 2016
- Video programmatic
The most important statistics
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic digital video ad spend in the U.S. 2013-2020
- Share of programmatic in digital video advertising spending in the United States from 2013 to 2017Share of programmatic in digital video ad spend in the U.S. 2013-2017
- Change in programmatic digital video advertising spending in the United States from 2014 to 2018Programmatic digital video ad spend growth in the U.S. 2014-2018
- Are you shifting budget from any of these channels to focus on programmatic video?Shift in advertising budgets worldwide to programmatic video 2016
- What do you see as the most significant challenges to programmatic video in 2016?Most significant challenges to programmatic video advertising worldwide 2016
- Programmatic & addressable TV
The most important statistics
- Programmatic television advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Programmatic TV ad spend in the U.S. 2015-2020
- Share of programmatic in TV advertising spending in the United States from 2015 to 2019Share of programmatic in TV ad spend in the U.S. 2015-2019
- Change in programmatic TV advertising spending in the United States from 2015 to 2019Programmatic TV ad spend growth in the U.S. 2015-2019
- Types of TV inventory marketers in the United States were interested in buying programmatically as of March 2016Types of TV inventory bought programmatically by marketers in the U.S. 2016
- Most important benefits of programmatic TV according to marketers in the United States in 2016Benefits of programmatic TV advertising in the U.S. 2016
- Which of the following companies do you consider 'serious players' in programmatic television?Leading companies in programmatic TV according to marketers in the U.S. 2016
- Addressable TV advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Addressable TV ad spend in the U.S. 2015-2020
- Share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018Addressable & data-enabled TV adoption among U.S. advertisers 2018
- Programmatic ad fraud
The most important statistics
- Estimated cost of digital ad fraud worldwide in 2018 and 2022 (in billion U.S. dollars)Digital ad fraud losses worldwide 2018-2022
- Estimated cost of digital ad fraud in the United States from 2011 to 2021 (in billion U.S. dollars)Digital ad fraud losses in the U.S. 2011-2021
- Programmatic ad fraud rates worldwide in 1st quarter 2017, by industryGlobal programmatic ad fraud rates in Q1 2017, by vertical
- Programmatic ad fraud rates worldwide in 1st quarter 2017, by browserGlobal programmatic ad fraud rates in Q1 2017, by browser
- Programmatic ad fraud rates in selected countries worldwide in 1st quarter 2017Global programmatic ad fraud rates in Q1 2017, by country
- Share of ad impressions flagged on objectionable content on programmatic campaigns in the United States in 2nd half 2016, by sourceShare of programmatic ad impressions flagged on objectionable content U.S. H2 2016
- Leading actions taken to ensure the quality of programmatic ads according to marketers in North America as of April 2017Actions ensuring quality of programmatic ads among marketers in North America 2017
- Header bidding
The most important statistics
- Share of publishers doing header bidding in the United States as of November 2017Share of publishers using pre-bidding solutions in the U.S. 2017
- Share of publishers doing header bidding in the United States as of November 2017, by typeShare of publishers using pre-bidding solutions in the U.S. 2017, by type
- Leading header bidders used by publishers in the United States as of November 2017Leading pre-bid solutions providers used by publishers in the U.S. 2017
- Growth rates of monetized header bidding advertising impressions volume worldwide from 1st quarter 2017 to 3rd quarter 2018, by deviceMonetized header bidding ad impression volume growth worldwide 2018, by device
- Distribution of monetized mobile web header bidding advertising impressions worldwide in 1st quarters of 2017 and 2018, by regionMonetized mobile web header bidding ad impressions worldwide 2017-2018, by region
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Share of programmatic in digital display ad spend in China 2014-2017
- Programmatic digital display ad spend growth in China 2014-2017
- Programmatic digital display ad spend in China 2014-2017
- Desktop programmatic display ad spend growth in the U.S. 2014-2017
- Programmatic display ad spend growth in the U.S. 2013-2019
- U.S. programmatic digital display ad spend 2015, by industry
- Programmatic buying digital display ad spend in selected countries 2014 and 2018
- U.S. programmatic digital display ad spend share 2015, by industry
- Share of RTB in digital display ad spend in the U.S. from 2012 to 2018
- Share of video ad spending in Spain 2014-2016, by sales method
- Share of digital display ad spending in Spain 2014-2016, by sales method
- Programmatic display ad spending in the U.S. 2016-2020, by device
- Programmatic spending in the U.S. from 2011 to 2017
- Distribution of programmatic display ad spend in the U.S. 2014-2017, by device
- Share of programmatic in display ad spend 2017, by country
- Italy: programmatic advertising market share in 2015, by industry
- Cinema advertising spending share in Singapore 2008-2015
- U.S. blankbooks, looseleaf binders, and bookbinding ad spend 2010-2016
- TV advertising spending in South Korea 2008-2015
- Quarterly change in mobile ad requests India Q1 2015- Q4 2018
Studies
- Programmatic advertising
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- Advertising market in the U.S.
- Advertising in Europe
- BRICS advertising
- Advertising in the Netherlands
- Political advertising in the U.S.
- TV advertising worldwide
- TV advertising in the U.S.
- Advertising in Belgium
- Advertising in the United Kingdom (UK)
- Advertising in Japan
- Advertising in Italy
- Attitudes Towards Programmatic Advertising 2018
- Advertising in North America
Statistics on "Programmatic advertising"
- Global programmatic advertising spending in 2017 and 2019 (in billion U.S. dollars)
- Programmatic digital display advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Share of marketing professionals who bought media programmatically in the United States as of July 2017
- Share of digital marketers spending the majority of their ad budgets on programmatic advertising in the United States in 2017, by medium
- Programmatic digital display ad spending in the United States from 2016 to 2020, by transaction method (in billion U.S. dollars)
- Leading methods of purchasing advertising programmatically according to marketers in the United States as of March 2016
- Programmatic digital display ad spending in the United States from 2016 to 2020, by channel (in billion U.S. dollars)
- Average number of ad networks, exchanges and supply-side platforms (SSPs) used by publishers in the United States from June 2016 to June 2018
- Types of programmatic advertising bought by marketers in the United States as of July 2017
- How would you rate your organization’s capabilities in the following areas?
- Attitudes of buyers towards programmatic advertising in the United States as of March 2017
- Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017
- As a buyer of programmatic, which of the following issues do you perceive as barriers to programmatic adoption by your advertisers?
- Mobile programmatic digital display advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Share of programmatic in mobile display advertising spending in the United States from 2014 to 2019
- Change in mobile programmatic display advertising spending in the United States from 2014 to 2019
- What are the pain points that inhibit adoption of mobile programmatic?
- What goals are you trying to achieve via mobile programmatic advertising today?
- What are the most popular targeting parameters for mobile ads you buy via programmatic channels?
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Share of programmatic in digital video advertising spending in the United States from 2013 to 2017
- Change in programmatic digital video advertising spending in the United States from 2014 to 2018
- Are you shifting budget from any of these channels to focus on programmatic video?
- What do you see as the most significant challenges to programmatic video in 2016?
- Programmatic television advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Share of programmatic in TV advertising spending in the United States from 2015 to 2019
- Change in programmatic TV advertising spending in the United States from 2015 to 2019
- Types of TV inventory marketers in the United States were interested in buying programmatically as of March 2016
- Most important benefits of programmatic TV according to marketers in the United States in 2016
- Which of the following companies do you consider 'serious players' in programmatic television?
- Addressable TV advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018
- Leading benefits of addressable TV advertising according to marketers in the United States as of March 2017
- Leading obstacles to using addressable TV advertising according to marketers in the United States as of March 2017
- Estimated cost of digital ad fraud worldwide in 2018 and 2022 (in billion U.S. dollars)
- Estimated cost of digital ad fraud in the United States from 2011 to 2021 (in billion U.S. dollars)
- Programmatic ad fraud rates worldwide in 1st quarter 2017, by industry
- Programmatic ad fraud rates worldwide in 1st quarter 2017, by browser
- Programmatic ad fraud rates in selected countries worldwide in 1st quarter 2017
- Share of ad impressions flagged on objectionable content on programmatic campaigns in the United States in 2nd half 2016, by source
- Leading actions taken to ensure the quality of programmatic ads according to marketers in North America as of April 2017
- Share of publishers doing header bidding in the United States as of November 2017
- Share of publishers doing header bidding in the United States as of November 2017, by type
- Leading header bidders used by publishers in the United States as of November 2017
- Growth rates of monetized header bidding advertising impressions volume worldwide from 1st quarter 2017 to 3rd quarter 2018, by device
- Distribution of monetized mobile web header bidding advertising impressions worldwide in 1st quarters of 2017 and 2018, by region
- Share of programmatic in digital display ad spend in China from 2014 to 2017 (in billion U.S. dollars)
- Change in programmatic digital display advertising spending in China from 2014 to 2017
- Programmatic digital display advertising spending in China from 2014 to 2017 (in billion U.S. dollars)
- Change in desktop/laptop programmatic display advertising spending in the United States from 2014 to 2017
- Change in programmatic digital display advertising spending in the United States from 2013 to 2019
- Programmatic digital display advertising spending in the United States in 2015, by industry (in billion U.S. dollars)
- Programmatic buying digital display advertising spending in selected countries in 2014 and 2018 (in billion U.S. dollars)
- Distribution of programmatic digital display advertising spending in the United States in 2015, by industry
- Share of real-time bidding in digital display advertising spending in the United States from 2012 to 2018
- Distribution of video ad spending in Spain from 2014 to the1st half of 2016, by sales method
- Distribution of digital display ad spending in Spain from 2014 to the 1st half of 2016, by sales method
- Programmatic digital display advertising spending in the United States from 2016 to 2020, by device (in billion U.S. dollars)
- Programmatic spending in the United States from 2011 to 2017 (in billion U.S. dollars)
- Distribution of programmatic digital display advertising spending in the United States from 2014 to 2017, by device
- Share of programmatic in display advertising spending in select countries worldwide in 2017
- Programmatic advertising market share in Italy in 2015, by industry
- Cinema advertising expenditure share in Singapore from 2008 to 2015
- Advertising spending in the chemicals and allied products industry in the United States from 2010 to 2016 (in million U.S. dollars)
- Television advertising expenditure in South Korea from 2008 to 2015 (in million U.S. dollars)
- Quarterly percentage change of mobile advertisement requests in India from the 1st quarter 2015 to the 4th quarter 2018
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