Programmatic display ad spend in the U.S. by transaction method 2020

The graph shows data on the programmatic digital display advertising spending in the United States from 2016 to 2020, by transaction method. In 2017, real-time bidding spending amounted to 16.21 billion U.S. dollars and it was forecast to further grow to 25.59 billion by the end of 2020.

Programmatic digital display ad spending in the United States from 2016 to 2020, by transaction method (in billion U.S. dollars)

Characteristic	Real-time bidding	Programmatic direct
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Release date

April 2018

More information

Region

United States

Survey time period

2016 to 2017

Special properties

includes native ads and ads on social media; includes advertising that appears on desktop/laptop computers as well as mobile phones, tablets and other internet-connected devices

Supplementary notes

* Forecast.
Programmatic direct includes all programmatic ads that are transacted as blocks of inventory using non-auction-based approach via an API.
Real-time bidding includes programmatic ads that are transacted in real time, at the impression level.

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