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Programmatic display ad spending in the U.S. 2016-2020, by transaction method

Programmatic digital display ad spending in the United States from 2016 to 2020, by transaction method

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Release date

April 2018

Region

United States

Survey time period

2016 to 2017

Special properties

includes native ads and ads on social media; includes advertising that appears on desktop/laptop computers as well as mobile phones, tablets and other internet-connected devices

Supplementary notes

* Forecast.
Programmatic direct includes all programmatic ads that are transacted as blocks of inventory using non-auction-based approach via an API.
Real-time bidding includes programmatic ads that are transacted in real time, at the impression level.

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