The graph shows data on the programmatic digital display advertising spending in the United States from 2016 to 2020, by transaction method. In 2017, real-time bidding spending amounted to 16.21 billion U.S. dollars and it was forecast to further grow to 25.59 billion by the end of 2020.
Programmatic digital display ad spending in the United States from 2016 to 2020, by transaction method
(in billion U.S. dollars)
includes native ads and ads on social media; includes advertising that appears on desktop/laptop computers as well as mobile phones, tablets and other internet-connected devices
Supplementary notes
* Forecast.
Programmatic direct includes all programmatic ads that are transacted as blocks of inventory using non-auction-based approach via an API.
Real-time bidding includes programmatic ads that are transacted in real time, at the impression level.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (April 6, 2018). Programmatic digital display ad spending in the United States from 2016 to 2020, by transaction method (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 07, 2024, from https://www.statista.com/statistics/329201/programmatic-display-ad-spend-transaction-usa/
eMarketer. "Programmatic digital display ad spending in the United States from 2016 to 2020, by transaction method (in billion U.S. dollars)." Chart. April 6, 2018. Statista. Accessed December 07, 2024. https://www.statista.com/statistics/329201/programmatic-display-ad-spend-transaction-usa/
eMarketer. (2018). Programmatic digital display ad spending in the United States from 2016 to 2020, by transaction method (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 07, 2024. https://www.statista.com/statistics/329201/programmatic-display-ad-spend-transaction-usa/
eMarketer. "Programmatic Digital Display Ad Spending in The United States from 2016 to 2020, by Transaction Method (in Billion U.S. Dollars)." Statista, Statista Inc., 6 Apr 2018, https://www.statista.com/statistics/329201/programmatic-display-ad-spend-transaction-usa/
eMarketer, Programmatic digital display ad spending in the United States from 2016 to 2020, by transaction method (in billion U.S. dollars) Statista, https://www.statista.com/statistics/329201/programmatic-display-ad-spend-transaction-usa/ (last visited December 07, 2024)
Programmatic digital display ad spending in the United States from 2016 to 2020, by transaction method (in billion U.S. dollars) [Graph], eMarketer, April 6, 2018. [Online]. Available: https://www.statista.com/statistics/329201/programmatic-display-ad-spend-transaction-usa/