The timeline shows year-on-year change in programmatic digital display advertising spending in the United States from 2013 to 2019. The source projected the spending would grow by 27.8 percent in 2017 as compared to 2016.
Change in programmatic digital display advertising spending in the United States from 2013 to 2019
transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes advertising that appears on desktop/laptop computers as well as mobile phones and tablets
Supplementary notes
* Forecast. Figures prior to 2015 come from previous publications.
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eMarketer, & Website (lovelymobile.news). (November 1, 2017). Change in programmatic digital display advertising spending in the United States from 2013 to 2019 [Graph]. In Statista. Retrieved January 28, 2020, from https://www.statista.com/statistics/311395/programmatic-display-ad-spend-growth-usa/
eMarketer, und Website (lovelymobile.news). "Change in programmatic digital display advertising spending in the United States from 2013 to 2019." Chart. November 1, 2017. Statista. Accessed January 28, 2020. https://www.statista.com/statistics/311395/programmatic-display-ad-spend-growth-usa/
eMarketer, Website (lovelymobile.news). (2017). Change in programmatic digital display advertising spending in the United States from 2013 to 2019. Statista. Statista Inc.. Accessed: January 28, 2020. https://www.statista.com/statistics/311395/programmatic-display-ad-spend-growth-usa/
eMarketer, and Website (lovelymobile.news). "Change in Programmatic Digital Display Advertising Spending in The United States from 2013 to 2019." Statista, Statista Inc., 1 Nov 2017, https://www.statista.com/statistics/311395/programmatic-display-ad-spend-growth-usa/
eMarketer & Website (lovelymobile.news), Change in programmatic digital display advertising spending in the United States from 2013 to 2019 Statista, https://www.statista.com/statistics/311395/programmatic-display-ad-spend-growth-usa/ (last visited January 28, 2020)
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