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Programmatic display ad spend growth in the U.S. 2013-2019
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Programmatic display ad spend growth in the U.S. 2013-2019
Change in programmatic digital display advertising spending in the United States from 2013 to 2019
The timeline shows year-on-year change in programmatic digital display advertising spending in the United States from 2013 to 2019. The source projected the spending would grow by 27.8 percent in 2017 as compared to 2016.
Change in programmatic digital display advertising spending in the United States from 2013 to 2019
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Description
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More information
The timeline shows year-on-year change in programmatic digital display advertising spending in the United States from 2013 to 2019. The source projected the spending would grow by 27.8 percent in 2017 as compared to 2016.
Show more- Show sources information
- Show publisher information
- Release date
- November 2017
- Region
- United States
- Survey time period
- 2013 to 2016
- Special properties
- transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes advertising that appears on desktop/laptop computers as well as mobile phones and tablets
- Supplementary notes
-
* Forecast.
Figures prior to 2015 come from previous publications.
Source
- Show sources information
- Show publisher information
- Release date
- November 2017
More information
- Region
- United States
- Survey time period
- 2013 to 2016
- Special properties
- transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes advertising that appears on desktop/laptop computers as well as mobile phones and tablets
- Supplementary notes
-
* Forecast.
Figures prior to 2015 come from previous publications.
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Statistics on "Programmatic advertising in the United Kingdom (UK)"
- Overview
The most important statistics
- Programmatic display advertising spending in Europe from 2012 to 2017 (in million euros)Europe: programmatic display ad spend 2012-2017
- Penetration rate of programmatic advertising in selected countries in Europe in 2017*Penetration of programmatic advertising in Europe 2017, by country
- Advertising expenditure on programmatic digital displays in the United Kingdom (UK) from 2013 to 2016 (in billion GBP)*Programmatic digital display ad spending in the United Kingdom (UK) 2013-2016
- Share of digital display ad sales sold programmatically in the United Kingdom (UK) from 2013 to 2017Programmatic share of digital display ad sales in the United Kingdom (UK) 2013-2017
- Share of digital advertising expenditure in the United Kingdom (UK) in 2015 and 2019, by sales methodShare of digital advertising spending in the UK 2015 and 2019, by sales method
- Automated trading by format
The most important statistics
- Expenditure on programmatic digital display advertising in the United Kingdom (UK) from 2013 to 2016, by device (in million GBP)*Programmatic digital display ad spending in the UK 2013-2016, by device
- Share of programmatic advertising expenditure in the United Kingdom (UK) in 2015, by formatShare of programmatic advertising spending in the UK 2015, by format
- Advertising expenditure on programmatic digital display ads on desktops and laptops in the United Kingdom (UK) from 2013 to 2016 (in million GBP)*Desktop: programmatic digital display ad spending in the UK 2013-2016
- Growth of programmatic digital display advertising expenditure on desktops and laptops in the United Kingdom (UK) from 2013 to 2016*Programmatic desktop digital display ad spending growth in the UK 2013-2016
- Advertising expenditure on programmatic digital display ads on mobile phones and tablets in the United Kingdom (UK) from 2013 to 2016 (in million GBP)*Mobile programmatic digital display ad spending in the UK 2013-2016
- Growth of mobile programmatic digital display advertising expenditure in the United Kingdom (UK) from 2013 to 2016*Mobile programmatic digital display ad spending growth in the UK 2013-2016
- Marketer and publisher behavior
The most important statistics
- Share of marketers buying programmatic advertising in the United Kingdom (UK) in 2017, by channelProgrammatic advertising buying in the United Kingdom (UK) 2017, by channel
- Investment in programmatic advertising by share of budget in the United Kingdom (UK) in 2016Programmatic advertising investment in the UK 2016, by share of budget
- Planned distribution of direct and programmatic advertising impression sales by publishers in the United Kingdom (UK) as of May 2016Planned distribution of ad impression sales by publishers in the UK 2016
- Experience of publishing companies with header bidding in the United Kingdom (UK) in 2016Publisher experience with header bidding in the United Kingdom (UK) 2016
- Do you work with a header bidding container? Header bidding container usage by publishers in the United Kingdom (UK) 2016
- How many header bidding partners are you expecting to work with over the next 12 months?Publishers plans for header bidding partners in the United Kingdom (UK) 2016
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Share of RTB in digital display ad spend in the U.S. from 2012 to 2018
- Desktop programmatic display ad spend growth in the U.S. 2014-2017
- Distribution of RTB spending worldwide 2014, by region
- Share of programmatic in digital display ad spend in China 2014-2017
- U.S. programmatic digital display ad spend 2015, by industry
- Programmatic display ad spending in the U.S. 2016-2020, by device
- Programmatic digital display ad spend in China 2014-2017
- RTB digital display ad spending in Canada 2011-2018
- Programmatic spending in the U.S. from 2011 to 2017
- Programmatic digital display ad spend growth in China 2014-2017
- U.S. programmatic digital display ad spend share 2015, by industry
- RTB digital display ad spending in the U.S. from 2012 to 2018
- RTB digital display ad spend in selected countries 2014 and 2018
- Desktop programmatic display ad spend in the U.S. 2014-2017
- Distribution of programmatic display ad spend in the U.S. 2014-2017, by device
- Share of video ad spending in Spain 2014-2016, by sales method
- Satisfaction with RTB win rates worldwide 2015, by region
Studies
- Programmatic advertising
- Digital advertising in Europe
- Advertising in Europe
- Advertising in Belgium
- Advertising in the United Kingdom (UK)
- Advertising market in the U.S.
- TV advertising in the U.S.
- BRICS advertising
- Advertising in Italy
- Advertising in the Netherlands
- Political advertising in the U.S.
- Attitudes Towards Programmatic Advertising 2018
- Advertising in North America
- Forward Markets 2013–2018: Moving Direct Display Ad Sales onto the RTB Platform
- Programmatic Advertising: le dinamiche del mercato
Statistics on "Programmatic advertising in the United Kingdom (UK)"
- Programmatic display advertising spending in Europe from 2012 to 2017 (in million euros)
- Penetration rate of programmatic advertising in selected countries in Europe in 2017*
- Advertising expenditure on programmatic digital displays in the United Kingdom (UK) from 2013 to 2016 (in billion GBP)*
- Share of digital display ad sales sold programmatically in the United Kingdom (UK) from 2013 to 2017
- Share of digital advertising expenditure in the United Kingdom (UK) in 2015 and 2019, by sales method
- Expenditure on programmatic digital display advertising in the United Kingdom (UK) from 2013 to 2016, by device (in million GBP)*
- Share of programmatic advertising expenditure in the United Kingdom (UK) in 2015, by format
- Advertising expenditure on programmatic digital display ads on desktops and laptops in the United Kingdom (UK) from 2013 to 2016 (in million GBP)*
- Growth of programmatic digital display advertising expenditure on desktops and laptops in the United Kingdom (UK) from 2013 to 2016*
- Advertising expenditure on programmatic digital display ads on mobile phones and tablets in the United Kingdom (UK) from 2013 to 2016 (in million GBP)*
- Growth of mobile programmatic digital display advertising expenditure in the United Kingdom (UK) from 2013 to 2016*
- Share of marketers buying programmatic advertising in the United Kingdom (UK) in 2017, by channel
- Investment in programmatic advertising by share of budget in the United Kingdom (UK) in 2016
- Planned distribution of direct and programmatic advertising impression sales by publishers in the United Kingdom (UK) as of May 2016
- Experience of publishing companies with header bidding in the United Kingdom (UK) in 2016
- Do you work with a header bidding container?
- How many header bidding partners are you expecting to work with over the next 12 months?
- Share of real-time bidding in digital display advertising spending in the United States from 2012 to 2018
- Change in desktop/laptop programmatic display advertising spending in the United States from 2014 to 2017
- Distribution of real-time bidding spending worldwide in 2014, by region
- Share of programmatic in digital display ad spend in China from 2014 to 2017 (in billion U.S. dollars)
- Programmatic digital display advertising spending in the United States in 2015, by industry (in billion U.S. dollars)
- Programmatic digital display advertising spending in the United States from 2016 to 2020, by device (in billion U.S. dollars)
- Programmatic digital display advertising spending in China from 2014 to 2017 (in billion U.S. dollars)
- Real-time bidding premium digital display advertising spending in Canada from 2011 to 2018 (in million U.S. dollars)
- Programmatic spending in the United States from 2011 to 2017 (in billion U.S. dollars)
- Change in programmatic digital display advertising spending in China from 2014 to 2017
- Distribution of programmatic digital display advertising spending in the United States in 2015, by industry
- Real-time bidding digital display advertising spending in the United States from 2012 to 2018 (in billion U.S. dollars)
- Real time bidding digital display advertising spending in selected countries in 2014 and 2018 (in billion U.S. dollars)
- Desktop/laptop programmatic digital display advertising spending in the United States from 2014 to 2017 (in billion U.S. dollars)
- Distribution of programmatic digital display advertising spending in the United States from 2014 to 2017, by device
- Distribution of video ad spending in Spain from 2014 to the1st half of 2016, by sales method
- Level of satisfaction with real-time bidding (RTB) win rates worldwide in September 2015, by region
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