Change in programmatic digital display advertising spending in the United States from 2019 to 2023

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Release date

February 2022

Region

United States

Survey time period

2019 and 2020

Special properties

transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes native ads and ads on social networks like Facebook and Twitter; includes advertising that appears on desktop/laptop computers as well as mobile phones, tablets, and other internet-connected devices

Supplementary notes

* Forecast.

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Overview

5

Regional data

4

Leading markets

7

Players

7

Insights from marketers

5

Selected metrics

5

Further related statistics

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