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Programmatic digital video ad spend growth in the U.S. 2019-2022

Change in programmatic digital video advertising spending in the United States from 2019 to 2022

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Sources

Release date

January 2021

Region

United States

Survey time period

2019

Supplementary notes

* Forecast.
Digital display ads transacted and fulfilled via automation, including everything from publisher-erected APIs to more standardized RTB technology; includes in-stream video such as those appearing before, during or after digital video content in a video player (pre-roll, mid-roll, post-roll video ads) and video overlays; includes social network in-stream video advertising in platforms such as Facebook Watch and Snapchat Shows; includes outstream video such as native, in-feed (including video ads in Facebook's News Feed and Twitter's Promoted Tweets), in-article, in-banner and intersitial video ads; appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices for all formats mentioned.

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