Interactive ad tools used by purpose Russia 2020

Targeted social media and banner advertising were the most common tools used by Russian companies to complete branding tasks in 2020. While placing advertisements aimed at higher performance, approximately one third of brands used search advertising as well as mobile apps.

Interactive advertising tools used by company brands in Russia in 2020, by objective

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Release date

May 2021

More information

Region

Russia

Survey time period

2020

Special properties

Advertisers*

Method of interview

Online survey

Supplementary notes

The source specified the following information: "It has to be taken into account that part of respondents do not see a clear division between formats. For some respondents, "Programmatic/ RTB" falls into "Banner" category because the advertisement uses a banner, while "Native" can fall into "Special Projects/ Sponsorship" category since it is a relatively new format implying the ad's similarity to the website of placement."

* According to the source, participants were mostly employees responsible for ad budget allocation working for online and offline companies.

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