Interactive ad tool use for branding and performance in Russia 2020

Interactive advertising tools used by company brands in Russia in 2020, by objective

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Release date

May 2021

Region

Russia

Survey time period

2020

Special properties

Advertisers*

Method of interview

Online survey

Supplementary notes

The source specified the following information: "It has to be taken into account that part of respondents do not see a clear division between formats. For some respondents, "Programmatic/ RTB" falls into "Banner" category because the advertisement uses a banner, while "Native" can fall into "Special Projects/ Sponsorship" category since it is a relatively new format implying the ad's similarity to the website of placement."

* According to the source, participants were mostly employees responsible for ad budget allocation working for online and offline companies.

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