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Influencer marketing effectiveness in Italy in February 2021

Level of consideration given by consumers to influencer purchasing advice in Italy as of February 2021

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Release date

February 2021

Region

Italy

Survey time period

as of February 25, 2021

Number of respondents

1,500 respondents

Age group

18-54

Special properties

sample of 1,500 respondents who follow at least one macro-influencer on social media, representing 12 million Italian consumers

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Statistics on " Influencer marketing in Italy "

Statistics on Influencer marketing in Italy

Overview

5

Budgets and costs

4

Doing business

6

Market leaders

8

Consumer perspective

6

Further related statistics

15
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