Influencer marketing effectiveness in Italy in February 2021

Published by Statista Research Department, Oct 5, 2021
During a 2021 survey carried out among Italian consumers who followed at least one macro-influencer on social media, 34 percent of respondents said they held influencer purchasing advice in great consideration. Influencer purchasing advice was given adequate consideration by 52 percent of respondents, while 15 percent said they gave it little or no consideration.

Level of consideration given by consumers to influencer purchasing advice in Italy as of February 2021

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Sources

Release date

February 2021

Region

Italy

Survey time period

as of February 25, 2021

Number of respondents

1,500 respondents

Age group

18-54

Special properties

sample of 1,500 respondents who follow at least one macro-influencer on social media, representing 12 million Italian consumers

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Influencer marketing in ItalyInfluencers in EuropeSocial media influencers in FranceDigital marketing in Italy
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